At 25 years old, Alvaro Llerena Diaz never expected to have almost 170k followers on TikTok and being able to help so many people with recipes for the menu. It all started with the pandemic. When closing the restaurant where she worked and having free time, one afternoon she decided to upload stories on her Instagram showing how she prepared his specialty: loin salted with huancaína fettuccine. It was a boom, her friends shared the videos and little by little she gained followers who asked for more recipes.
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“I started in instagram and then migrated to TikTok because it was the fashionable social network. I remember that the first video I posted was the broaster chicken recipe and I got a lot of likes and messages asking me for the list of ingredients. I realized that it worked and went ahead. I can’t believe the pandemic boosted me on social media.”recalled this young chef.
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But he didn’t just stop at recipes, now he visits restaurants in different areas of Lima just to try the seasoning and recommend it to his followers. “I always look for huariques with the 3B: good, pretty and cheap. The idea is to help other fellow chefs who may not have as much presence on social networks and also show people the little holes where you can eat delicious”said Álvaro, who revealed that his references in gastronomy are Gastón Acuario, Virgilio Martínez and Mitsuharu Tsumura.
This 2023 he has many projects, some are opening his YouTube channel, having his own website and teaching cooking classes. As each goal is achieved, you will continue to ‘feed’ your TikTok (@alvaroenlacocina).
How to make a video go viral on TikTok? Here we teach you
TikTok has become the social network most popular among the very young (and not so young) and, according to reports by ByteDance Ltd. as of July 2022, has 1.023 million active users. Therefore, if you want to gain more followers and make your videos viral (they spread very quickly on the social network), here are some good tips:
TRENDS. TikTok it moves by fashions and trends, so there is always an audio, a song, a dance, an effect or a format that, for a few days, is the protagonist. Locate it and use it, just remember that you always have to give it an original touch to stand out from the rest.
HUMOR. The percentage of videos played to the end is much higher when they have humor and ‘steal’ smiles and laughter from us. Use this resource, without exaggerating or giving a false comedy.
HASHTAGS. They are great partners for posts, as they allow users to find content that is relevant to them and also make TikTok able to categorize and display them to the intended audience. Avoid generic ones, bet on the more specific ones.
DURATION. Take the 3 second rule seriously because if your video doesn’t cause interest in that time, TikTok will think the content is boring. You must give the information in a short time in a clear and understandable way.
TOOLS. This social network offers numerous tools and resources to create original videos with which you can differentiate yourself from the competition.
COLLABORATIONS. To be successful, you must work as a team. In TikTok it is very common for a content creator to collaborate with others so that they can reach a larger number of users. You can also do a TikTok Duet, which consists of making a video with a split screen.
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