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Influencer from Nuevo León could become a Senator.
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In the US, 14% of 18-24 year olds have purchased something recommended by a content creator: Civic Science.
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About 72.5% of marketers in the US used a influencer for advertising campaigns.
He marketing of influencersalso called branded content, is one of the most used strategies, thanks to the reach that some internet celebrities have on their social networks. Through the influencers large companies announce their launches or seek to increase the sale of a product.
About 72.5 percent of specialists from marketing in the United States they used a content creator for advertising campaigns. Civic Science discovered that 14 percent of youth ages 18 to 24 and 11 percent of millennials had bought something in the last six months because a blogger o one influencer He recommended them, so Hootsuite made it known.
According to the Autonomous University of Madrid (UAM), the marketing of influencer is a strategy of social media where a collaboration agreement is reached between the brand and the person, to publicize or position brands or products. It is a tool that has gained great relevance, since many firms choose to advertise through these figures.
However, much is questioned about what it is to be a influencersince some people consider themselves as such just by the number of followers they havebut there are other factors that influence companies to turn to content creators.
Influencer could become a senator of Mexico
The governor of Nuevo León, Samuel García, “uncovered” his wife, Mariana Rodríguez, as a possible candidate for senator thanks to her popularity and support in his political career. The “chavacana” has played an active role both in the candidacy and in the governorship of her husband. The young woman, in addition to being the owner of AMAR, is a influencer regiomontana who has more than 3 million followers on her Instagram whom businesses seek to approach due to the power of reach that it has. The official acknowledged that Rodríguez Cantú has gained popularity and has helped him in much of his political career.
He “Mariana Rodríguez effect” are an increase in sales and in the number of followers attributed to the Monterrey thanks to the recommendations he makes in his Instagram stories. Companies have thanked her for helping them position a product, such is the case of a popcorn business, called Popcorn City, the “chavacana” said she was a fan of them, noting that they had sent her a package with all the flavors they handle After a few minutes, Internet users noticed the exponential increase that the brand had in terms of followers.
But her power as a content creator made it clear by getting her husband to rise in the polls during his candidacy for governor of Nuevo León, even there is a study called “From influencer to First Lady: Mariana Rodríguez during the Nuevo León 2021 elections” prepared with scientific criteria and presented on April 6, 2022 at the V Colloquium on Research and Communication of the University of Monterrey, where the academics concluded that it helped position Samuel García among voters, mainly young people, in the same way as positioning a product in the mind of the consumer.
“Speaking of marketing, she, as a product, was very successful, and Samuel was a product that was starting to take off and get noticed. Together they generate much more attention. (…) They are aimed at a segment of the young population that for a long time received only momentary attention, in elections”, they commented for Proceso.
In the investigation it is verified that Mariana Rodríguez is a magnet for networks, being more interesting than her husband. Researchers from the TEC de Monterrey explained that her study was based on several publications that the young influencer posted on Instagram, which served as a way to attract votes and make propaganda, Samuel appeared in 70 percent of the photos.
Likewise, they considered that there was no planning in the placement of messages, but there was a marketing strategy to support her husband, aided by the popularity she had, since there is no digital gap between them and young people that there can be with others. older audiences.
