Microsoft made the decision to remove Twitter from Advertising, its social media advertising planning tool, after Twitter made access to its data chargeable. Elon Musk is now threatening the Redmond firm to take the case to court.
The war between Elon Musk and Microsoft continues. The billionaire already regularly clashed with Bill Gates, for example by saying that “his understanding of AI is limited”. He responded by declaring that the break in artificial intelligence research requested by Elon Musk was unnecessary. The latter is now threatening to file a complaint against Microsoft.
The Redmond firm has announced that its Advertising platform, which includes social media scheduling and advertiser scheduling tools, will no longer support Twitter. For what ? Because the social network belonging to Elon Musk has started charging for access to its API, which Microsoft does not like.
Twitter makes its API paid, Microsoft does not appreciate
« From April 25, 2023, cross-platform Smart Ads campaigns will no longer be available for Twitter. It was with these laconic words that the Windows publisher announced the news. Concretely, this means that advertisers will no longer be able to use the Smart Campaigns tool to access their Twitter account, post tweets, or see past tweets or engagement. Advertising helps advertisers manage their advertising campaigns by centralizing all social networks in a single interface: advertising on Twitter will become much more tedious.
Elon Musk reacted to this announcement by accusing Microsoft of using “illegally” data from Twitter and threatening to file a complaint. Much like Reddit blocking ChatGPT by changing its API terms of service, Twitter changed its policy by charging businesses for access to its data feed. The beginning of a trend all over the internet to charge for all-out data? Unless Microsoft puts a stop to it right away.
The rivalry between Elon Musk and Microsoft has not finished making headlines. As the peaks exchanged between Bill Gates and Elon Musk mentioned earlier show, it is in the AI that the main part of this rivalry is played out. The Windows publisher is the biggest investor in OpenAI, a company co-founded by Elon Musk that he wanted to lead. This was finally dismissed in 2018 and accused Microsoft of ” ruthless monopoly “. Now Elon Musk wants his AI for Twitter by buying thousands of GPUs and poaching engineers from Google.
Source : Microsoft
