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The “Squid Game” is the most successful series in the history of Netflix.
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At the Emmy Awards, “Squid Game” creator Hwang Dong-hyuk was honored for best directing, while Lee Jung-jae, who played the main character, won best actor in a drama.
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According to information from Netflix, more than 60 percent of its users watched Korean series or movies in 2022.
Netflix announced an investment of 2 thousand 500 million dollars to make K-Dramas, this after an analysis of results delivered by Korean productions. This investment will be used to create series and movies for the next four years.while this figure means double the investment made in 2016.
Netflix’s intention is to diversify its content offering and appeal to a global audience that is increasingly interested in Asian culture. And it is that South Korea’s entertainment industry has experienced a boom in popularity in recent yearsThat is why Netflix has invested heavily in the production of original content from this Asian country. It was at the beginning of 2023, when Netflix announced its plans to generate more content from South Korea, by announcing 34 new titles.
On the other hand, platforms streaming have been gaining importance within the entertainment industry, from platforms online from music such as Spotify to Netflix, going through the live broadcasts of video game competitions through Twitch.
Currently, Netflix, Amazon Prime Video and Disney+ accumulate more than 160 million subscribers worldwide thanks to their wide variety of content, being Netflix the platform of streaming most popular worldwidehaving 41 percent of the total demand expressed by original digital content.
And it is that without a doubt, One of the main keys to Netflix’s success is that it offers its own contentwhich has led this platform to be popular among endless fans, and it is precisely thanks to them that the company obtains a large amount of data, information that has helped it to create content and of course for a greater engagement.
