Expected for several days, this improvement in the offer with Netflix advertisements is now available in France.
Better quality and more stream. This Monday, the Netflix streaming platform improved the content of its offer with advertisements, launched last October, Tech&Co was able to see.
Now, subscribers at 5.99 euros per month will benefit from access to 1080p image resolution, compared to 720p previously. In the same way, they will be able to benefit from two streams simultaneously.
These advantages were already deployed in Canada and Spain, two countries often used to test new uses.
A success
The “Essential with advertising” offer therefore becomes “Standard with advertising”. Last October, Netflix launched this offer at 5.99 euros per month in an attempt to reach a new audience. A rather winning bet: two months later the site had 860,000 new customers with this offer.
Visibly profitable for the company, the subscription with advertisements is widely promoted by Netflix which tends, in parallel, to hide its basic “Essential” offer at 8.99 eurosthis time without advertising.
