• Worldwide, 1 in 3 Internet users is a child.

  • Five out of 10 children believe that their friends have dangerous behaviors when they surf the Net.

  • Eight out of 10 18-year-olds think they are in danger of being sexually abused online.

Social networks are undoubtedly the preferred place for people around the world, so it is normal for these media to be updated to improve the experience they provide to users. This was reflected by Pinterest, which enables new functions in its system to prevent minors from changing their age.

It is recorded that the Pinterest platform reported in the first quarter of 2022 that it had 433 million monthly active users worldwide, which means an increase from approximately 2 million users in the previous quarter.

Pinterest enables new features

After being revealed in March, an investigation revealed by NBC News found how pedophiles were using the social network Pinterest to store underage content.

For this reason, the company implemented new security options, such as better controlling the age change in profiles and privatizing minors’ accounts.

Through a press release it was announced that “our mission is to provide everyone with the inspiration to create a life they love. As part of this ongoing work, we will continue to focus on ways we can keep teens safe.”

It is worth mentioning that the investigation demonstrated the way in which adults contacted minors through the social network, saved their images on boards with labels such as ‘sexy young women’ and selected photos of minors doing normal activities. Like playing in the park.

Among the functions that the platform changed is the publication of images and videos, where it reinforced the age verification process. So, now a minor, if you want to change her birth date, the app will ask for additional information for an external partner to verify.”

Likewise, the social network highlights that parents will have the option of requesting an access code to confirm any change in their children’s profile, such as a change in age.

Pinterest confirmed that “some of these conditions will change, with the idea that teens can share their inspiration with the people they meet, as long as they give them permission. Although the restrictions will be maintained so that others do not find the accounts through the search engine.

Also now young people will not be able to use beauty filters, because they consider that they have a negative impact on mental health. “The ban on weight loss ads and policies against body shaming, or body shame in Spanish,” she says.

It is not the first social network that applies functions to take care of the privacy of its users, since Meta also launched tools to stop child bullying and especially protect children and adolescents.

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