MEXICO CITY.- Featherweight, Becky G, Carn León, Dalex, Danny Ocean, Feid, Marc Anthony and Sech are about to appear at the Latin American Music Awards (Latin AMAs) in Las Vegaswhich this year has as its motto We Speak Music (We talk music).
“We are going to make the most bilingual program we have ever made,” said executive producer Ulises Chang in a video interview regarding Thursday night’s ceremony.
The undeniable impact of Latin music on a global level in recent years led the producers of the Latin AMAs to change their focus so that the ceremony reflected this reach and at the same time incorporated Anglo and general market music.
“Music is something that you feel, that you dance, that you enjoy, but in reality music is a universal language. For this reason, this year the theme of the show is We Speak Music. It doesn’t matter what language the music is in, “Everyone speaks music and is guided by music,” said executive producer Maria Uji Fulgueira.
Red carpet
Another of the big changes for the ninth edition of the awards, which will be held at the MGM Grand Garden Arena in Las Vegas, is that it will move away from the traditional carpet to make a new unfiltered pre-show concept titled Celebrity Night.
“We have seven cameras for the first time that are capturing the artists throughout the venue (forum) since its arrival,” he added. “But in a more relaxed way, not so formal, and we want to do a fun and completely different format than what we have done in the past.”
The pre-show, which will include fashion interviews, will begin airing at 6:30 pm New York (2230 GMT) with behind-the-scenes scenes, special interviews and real-time interactions with the biggest stars of the night.
The Latin AMAs will be broadcast simultaneously on Univision, UNIMS, Galavisión and ViX, including Noche de Famosos.
Additionally, fans will be able to enjoy an exclusive second-screen experience on Univision’s YouTube channel, which will feature a never-before-seen live stream showing all the behind-the-scenes action on Latin AMAs night starting at 6:30. until 11:00 pm New York.
“It’s a strategy that we implemented this year to be able to attract those viewers who normally don’t watch Univision, but in some way we would like to be able to acquire that younger audience that listens so much to the type of music that you are going to listen to at night,” Chang said. .
Gala details
The Mexican star Thala will be master of ceremonies and will have a musical number with a new song. Featherweight is also going to release a song. In total, the gala will have 20 musical numbers.
Among the nominees, the Colombian star Feid and the Mexican Featherweight lead the list with 12 mentions each. They are followed by Bad Bunny and Grupo Frontera with 11, Karol G and Shakira with 9, as well as Eslabn Armado and Fuerza Regida with 8.
Yandel receives the Latin AMA Pioneer in recognition of his contributions to the urban genre. In addition, Latin AMA Legacy Awards will be presented to Ricardo Montaner and Banda MS de Sergio Lizrraga for his outstanding career.
“There are all genres, tropical, urban, EDM,” Chang noted.
“And a good balance of generations. We have from the youngest, Chino Pacas, who is 17 years old, but we also have representation of a Ricardo Montaner. From the classics to the newest, it is important to have a balance to give the entire audience something they like,” added Uji Fulgueira.
Regarding the assembly and set design, the producers of the Latin AMAs said that they will take advantage of the most advanced in image technology to create visuals with AI software that helps give it a 3D effect.
FUENTE: AP
