Until the last week of 2022, Big Brother surprised with daily averages above 20 points, and several times its audience levels exceeded that rating mark, rare in these times of competition between open TV and pay TV and the transmission of audiovisual content over the Internet.
However, in this first week of 2023, the cycle of telefe suffered a decline in its audience, with floors below 20 points, as happened this Thursday.
At 10:00 p.m., Big Brother started with 15.7 points, while The 8 steps of the million, in the thirteenth, registered 5.9 points. At 10:39 p.m., the Telefe program reached 19.1 points, while Guido Kaczka’s cycle marked 6.5 points.
At 11:09 p.m., the program with the highest audience on open-air TV in Buenos Aires recorded 20.3 points, a regular mark this season, while MDQ He barely had 3.8 points in the thirteenth.
Apart from this competition between Telefe and eltrece, the one who gave the note on Thursday was LAM, the television program Angel de Brito on América TV, which registered floors below the point for many minutes, and tripled by Bendita, which exceeded 3 points on El Nueve.
Big Brother: Santiago del Moro confirmed that there will be a new entrance to the house
Santiago del Moro confirmed this Thursday that there will be a new entry to the Big Brother house. The announcement was made on the night of debate of the cycle that already prepared the entry of a man for after the birthday of Juliet Poggio on January 9.
Poggio will have to achieve a challenge to have his birthday: get Alpha and Ariel dance a choreography together. Regardless of what happens, the entry will be made the same on Monday night when the program is broadcast live on Telefe.
Who will enter? Del Moro himself, who for the first time will enter the house to surprise the “little brothers“. He will chat with them and take them to the competition arena and present them with the most important challenge so far: that of the 0 KM car.
The test consists of the following: they must keep one of the two hands in contact with the car and in case of not doing so, the participant will be eliminated. The last one to stay in that position will become the owner of a vehicle 0 km.
In this edition, only those who are in the house from the first day can play: Walter, Alexis, Marcos, Nacho, Thiago, Maxi, Julieta and Romina. Agustín, Daniela, Camila, Ariel and “La Tora” They will be mere spectators.
Uncertainty in Telefe with the new Marley program
Telefe started 2023 at the forefront in terms of audience. Thanks to the success of Big Brother, which exceeds 20 points every night, the channel doubles the daily average of eltrece, its main competition. However, he does not stand still and has several new cycles for this year.
One of his big bets in 2023 will be The Challenge Argentina – The challenge, a celebrity extreme gaming competition hosted by Marley. The cycle will have 18 participants: Sol Pérez, Rodrigo Mora, Floppy Tesouro, Lizardo Ponce, Jujuy Jiménez, Fernando Burlando, Lionel Ferro, Benjamín Alfonso, María Fernanda Callejón, Oky Appo, Virginia Elizalde, Julieta Puente, Yeyo De Gregorio, Claudia Albertario , Eva Bargiela, Carolina Duer and Adrián Cormillot.
Marley will be the host of a new cycle on Telefe.
Although the program was originally going to be broadcast in the second half of 2023, a legal conflict forced Telefe to modify the premiere date. Telefe is considering launching Marley’s new program for March 12 after the Big Brother elimination gala, or March 13, a week before the end of Big Brother.
