Last December, the diamond brand formalized its entry into the world of Web3 with the launch of a first collection of NFT genR5 around its legendary Renault 5. In just a few hours, the French automotive group sold no less than 1,972 of his unique animated videos featuring the famous car from the 1970s.
Renault is renewing the experience today with a new collection of NFT around sneakers inspired by the R5 Turbo. Each of the 960 NFTs in the RACING SHOE5 collection will be associated with a unique experience, exclusive merchandising and above all a physical pair of sneakers. The collection will be on sale to the general public from May 17, 2023 on the website nft.renault.com.
exclusif. 5 designs. 1 inspiration : Renault 5 Turbo.
a new drop #R3NLT very limited edition: #RACINGSHOE5 the pair both physical and digital, to be obtained on @Renault_nft.
ready to step up? pic.twitter.com/UDSCT3aQlJ— Renault France (@renault_fr) May 5, 2023
Embrace innovation
The years pass but Renault continues to approach innovation with as much fervor. With its dedicated R3NLT platform, the group capitalizes on new Web3 technologies to animate its community with an experiential, collaborative and united approach.
The brand’s new NFT drop is a “unique opportunity for brand fans to get an exclusive pair of sneakers, enjoy an immersive 3D experience and also have an exclusive meeting with the brand’s designers at the Renault Research and Development Center”, explains the group. In addition to the physical pair of shoes, NFT owners will be able to access an exclusive and customizable merchandising collection.
The RACING SHOE5 are therefore more than just a pair of sneakers. They are the symbol of a brand that is reinventing itself, innovating and committed. They also reflect an era where the digital and the physical intertwine, where creativity and technology come together and where community and brand come together. “RACING SHOE5 proves that joining the R3NLT program means choosing a unique relationship with the Renault brand,” says Arnaud Belloni, the brand’s Global Marketing Director.
Six tailor-made models
For this second virtual experience, Renault has chosen to offer its collection in six bespoke models, one of which was developed with the R3NLT community as a tribute to the electric R5 TURBO 3E show car presented last October.
On each of the models, there are some references to the iconic R5 Turbo: the rear inclination of the shoe refers to the chassis of the car, the interior is inspired by the upholstery, the laces refer to the seat belts and the number of available units of each pair is reminiscent of the racing car’s 160 horsepower.
The six models in the NFT RACING SHOE5 collection © Renault
What about the price? It takes 265 euros to officially become the owner of the NFT and the associated physical pair of shoes. The latter includes a second NFT which serves as a certificate of authenticity and quality of the physical basketball (composition, materials, manufacturing process). You will have to scan the NFC chip located on the tongue of the shoe to find this data. You will have to be patient and allow 4 months of delivery time for these unique and numbered models.
The collection can already be discovered in Renault’s virtual 3D showroom with a unique sound and visual experience. An augmented reality filter allows you to try on the shoes in the collection directly on yourself.
You can discover the experience directly on the group’s website ici.
