Just recently we received the news from the traditional studio Sega that our favorite hedgehog Sonic The Hedgehog was allegedly murdered. Luckily, it turned out to be the case in hindsight successful April Fool’s joke out of here. The last big Sonic Jump ‘n’ Run was released last fall with Sonic Frontiers and was a complete success for the Japanese company from a commercial point of view. Nevertheless revealed in our test one or the other weakness of the first open-world offshoot of the series. According to the latest rumours, Sega want to expand their presence in the fast-moving mobile market, so one is currently being planned Acquisition of the developers behind Angry Birds for a billion US dollars.
Angry Birds developers to be acquired by Sega
According to reports from Wall Street Journal Sega wants Angry Birds developer Rovio for one billion US dollars buy up. The deal is said to be in its final stages and could be made public as early as next week, according to inside sources.
Angry Birds’ simple yet addictive concept was an incredible success when the game released in 2009 at a time when smartphones were still in their early stages. The title reached as the first mobile game ever one billion downloads. According to Rovio, they broke the five billion download mark for all games last year. The Finnish studio capitalized on the popularity as best it could, producing several spin-offs and sequels, as well as various TV series and Angry Birds movies.
This is by no means the first “traditional” studio to buy up developers of successful mobile games. So snapped up take two last year the developers behind Farmville for a whopping $11 billion.
Mobile market shrank in the last year
According to Newzoo analysts, consumers invested last year 6.4 percent less into mobile games, mainly due to the fact that the special effect from the Covid-19 pandemic flattened out. In absolute figures, the mobile market generated sales of $92.2 billionwhich accounts for about half of the entire video game industry, with PC and consoles accounting for the remainder.
Source: wsj
