• Shakira is known as one of the most influential personalities in the music world, according to the Recording Industry Association of America (RIAAfor its acronym in English).

  • The virality of common situations starring celebrity influencers accounts for what attention is focused on on social networks.

  • Shakira has recently attracted attention due to songs she composed about her personal life.

Shakira viralized the change extreme that he did in his house, in which a crane was seen picking up a treegiving an account of what aspects the average user of social networks pays their attention to.

When public he “Digital 2023: Global Overview Report” we learn that this attention has even given way to phenomena such as the psychological pathology known as FOMO or fear of missing out on facts or trends that are disclosed in traditional media or on social networks.

Within this study, an interesting pattern was identified and it is the one that identified that 20 percent enter social networks and consume content distributed on these platforms due to said syndrome, while 28 percent did so to see what was being talked about in these platforms.

an extreme move

Shakira began moving from her house in Splugues de Llobregata town in Barcelona, ​​Spain, and the event could have been any anecdote, however, it is a viral event that has attracted attention due to the name of the person doing the action.

@sagiebo12 #shakira #barcelona #miami #tree #exsuegros #gerardpique ♬ Where Are The Thieves (Live) – Shakira

This situation even has chronicles in the media, where platforms such as infobase ensure that the tree that the singer ordered to be removed from that house in Spain, will be transferred to Miami, since it is a species with great significance since it is a symbol , argue the media, from his Lebanese roots since he planted one of these at the inauguration of the International Cedar Festival, held in Lebanon.

As in the case of Shakira’s extreme move, we have already seen other interesting phenomena of personalities that account for the absurdities that have gone viral.

A very clear case in this regard occurred when Katy Perry He refused to receive a stuffed animal from Doctor Simi, which was given to him by a fan at one of his concerts in residence in the city of Las Vegas, United States.

This case drew attention because the singer received the stuffed animal from a Mexican fan, raised it in the middle of her presentation and threw it at him to return it. Said case became a very clear precedent of how the absurd becomes viral because they are celebrities starring in ordinary moments and it is precisely these widely known brands that attract the attention of users in networks.

Whether it’s a Shakira making a move with everything and trees or a Katy Perry rejecting a stuffed animal from Doctor Simi at his concert, the anecdotes that are told on social networks about ordinary events carried out by influencers or celebrities realize how important communication has become within networks, situations that grow in virality due to aspects such as FOMO from which social media users suffer or the need to see what the celebrities they follow post or see what is being talked about, reasons that we identified in the study “Digital 2023: Global Overview Report”.

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