If their popularity rating is on the rise today, Algerian products are far from being appreciated by everyone. Dated design, understated prices, limited availability… These are all factors that give rise to the bad reputation of made in clothes and shoes blades. And yet, it is the only commodity to which the Algerian will be entitled from now on, after the announcement of the cessation of imports. It is above all the quality that leaves something to be desired according to some, who do not hesitate to expose their “disappointments” on the networks.
READ ALSO : Imports pending in Algeria: instructions from the Minister of Commerce
L’APOCE (Association of Protection and Orientation of the Consumer and his environment) sharing consumer dissatisfaction and regularly denounces the lack of rigor of local manufacturers.
Cardboard soles, Algerian shoes in the crosshairs of associations
In order to warn the consumer against counterfeiting and “scams”, theAPOCE published photos of an Algerian product whose quality leaves something to be desired lately. This is a pair of fabric mules for women. By testing the product, the buyer immediately realizes that the quality was not there. With a simple gesture, he manages to take off the frail sole, revealing padding in… Carton ! L’APOCEwhich promotes local consumption, reacts by indicating that this type of merchandise does not deserve to be marketed, even less tobe encouraged.
READ ALSO: Clothing production in Algeria: 4 major brands are launching this month of April (Algex)
Faced with this astonishing discovery, many questions arise. What is the future of the clothing trade in Algeria following the cessation of imports? THE goods will beall of the same quality? Should we settle for questionable quality products ? Only the future will tell us.
The Algerian clothing brand Getex wants to conquer the market
If the idea of Algerian-made products is appreciated in theory, it does not meet with as much enthusiasm in practice. And yet, brands such as Getex succeed in gaining unanimity among consumers thanks to the quality of their products and their innovative designs “Despite tough competition from foreign products, we are attractive on the market because We have great products with good value price quality” indicates Fatah amrouchehead of department in charge of trade events recently at the Textile, Clothing and Footwear Show.
READ ALSO: Textiles: big boom in GETEX’s turnover in 2022
Algerian shoe from the Getex brand
Getex wants, in the long term, to reconquer the textile market in Algeria, which has long been at a standstill. The group’s managers thus affirm that Products of locally produced textiles and leather could cover more than 90% national market needs in the middle term”.
