Kniga publisher
Hamburg (ots)
As the founder and managing director of Kniga Verlag, Robert Gazke and his team support authors, speakers, coaches and other experts in writing, publishing and marketing books that underline their status as professionals. Here’s why books are a valuable marketing tool, the benefits they bring, and how they can help you stand out from the competition.
The market is booming – in all areas. More and more people are going public and offering their services or their knowledge to others. This makes it all the more important to stand out clearly from the competition with your offer. But in addition to expert knowledge, this also requires suitable marketing strategies, as Robert Gazke from Kniga Verlag knows. Books have proven to be particularly useful. After all, these not only underline your own expertise, but also create trust in the target group. More and more speakers, coaches and other experts have recognized the potential of the book as a marketing tool and want to use it for themselves. “Compared to the book, there is no faster way to gain expert status and to reach the target group with your own knowledge,” confirms Robert Gazke. The founder and managing director of the renowned Kniga Verlag speaks from many years of experience. After all, he and his team support authors, speakers, coaches and other experts with their book projects. With Kniga Verlag, Robert Gazke covers all processes from writing and publishing to targeted marketing. He knows how effective the book really is as an instrument. In the following, Robert Gazke revealed how experts at Kniga Verlag use their book and what impressive advantages they benefit from.
Robert Gazke on the magic of the traditional medium
If someone wants to position themselves as an expert, they need a lot of experience, good marketing and high visibility. Excellent customer references are also in demand. Without these factors, the desired status as a specialist remains unattainable. Anyone who publishes a book, however, can secure it comparatively easily. That’s because of the natural authority that the legacy medium brings with it. The founder of Kniga Verlag explains that people still associate books with the elite in a specialist field.
The general assumption applies: If coaches or speakers have published, they must be absolute experts in their field. The authors benefit immediately from this social perception. Nevertheless, the book is massively underestimated as a marketing tool to this day. However, this brings another advantage for the experts at Kniga Verlag: In contrast to an Instagram post or a YouTube video, a book publication is something special. This rarity also sets the authors apart from their competition.
Kniga Verlag: Why books are so powerful in marketing
In addition to the social reputation, the value of knowledge that is bundled in a book is extremely powerful. After all, it can hardly be published without extensive expertise. A book of your own makes a significant contribution to the branding of an individual or a company. This is particularly evident when two experts from one subject area are directly compared with one another: someone who has published their own book is positioned as a member of the market elite. Because of his work, he therefore automatically has more authority than the unpublished person, according to Robert Gazke.
The expert book works on several levels in marketing. For example, it influences customer perception. The author becomes more tangible for them: After all, they can not only touch and read the book, they also get to know the author’s goals and values. After reading the book, they often have the feeling that they have built a relationship with him. So the book offers much more than a simple touchpoint in marketing. It inevitably builds trust and allows one to get to know the expert behind the words. Further marketing measures are often superfluous, says the founder of Kniga Verlag.
The book as an enormous lever not only for the reach
When coaches or speakers advertise their own book online or in local bookstores, their reach increases enormously. This is another advantage that is often permanent. At the same time, the financial aspect of a publication should not be underestimated. Experts generate sales with every work sold. This is also the case if an interested party has not yet booked coaching or registered for a seminar.
In addition, experts reach people with their book who do not yet want to afford their higher-priced offer due to the lack of trust up to that point. The publication can thus serve as the first step in the sales funnel. Marketing can hardly be designed more efficiently than with a book, as Robert Gazke from Kniga Verlag knows. Anyone who underestimates the traditional medium as a marketing tool will be wasting valuable potential in the future.
As an author, coach or speaker, would you like to gain even more trust and visibility with your target group? Sign up now Robert Gazke vom Kniga Verlag and make an appointment!
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Kniga publisher
Represented by: Robert Gazke
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Original content from: Kniga Verlag, transmitted by news aktuell
