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Frank watching conducted a study on how important social media is for brands.
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TikTok plays a key role as a social network, thanks to the communication it has fostered.
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Starbucks has managed to consolidate its merchandising, thanks to the brand value it has.
A taza viral of Starbucks draws attention on social networks, because apparently it can be obtained with a 50 percent discount on its price, if it is shown that the buyer can make live broadcasts from his account TikTok.
The story shows the relevance that social networks have for brands, so much so that a study conducted by Frank watching concluded that the main benefit brands found was that 85 percent of them were getting exposure, while 75 percent saw an increase in their website traffic and 66 percent said lead generation leads it was the best result achieved.
Discounted cup if you have followers
A viral cup at Starbucks showed how important communication on social networks has become, with a case that shows how important social interaction is, at least to understand the profile of who the consumer is.
@brianpepaa THE SECRET OF THE VIRAL MUG #tazaviral #fypsi #starbucks #viral ♬ Un Finde | CROSSOVER #2 – Big One & FMK & Ke personajes
Brian (@brianpepaa, TikTok) reported in a viral video with more than one hundred thousand reproductions, that brands seem to have an increasingly frank interest in communicating through social networks at all costs.
This communication has increasingly sought greater validation with the help of social networks, of its products and services that are based on these channels.
With this in mind, it is interesting to identify the resources that brands have used to understand more and more the online medium where content is increasingly decisive.
to say of tiktokerin Starbucks are doing a 50 percent discount on the price of a litmus glass mug, if the buyer shows that he can make live in TikTok.
To obtain it, the content creator recommends that when going to a Starbucks branch say: “I want the viral cup to show it in TikTok”.
The curious promotion with a discount if you are an influencer in TikTok It is one of the many cases where influence is valued as a payment value, so much so that some influencers confuse their posts on networks as payment currency to access services.
In December 2022 we announced how the influencer Location Muaknown in Mexico for posting stories of her personal life and her work as a makeup artist, broadcast during a live video how she tried to pay merchants with posts from these people’s businesses.
It all happened during a trip that he documented in the Middle East, to react and record the Arab culture, however, despite the fact that he insisted with a broken English “I’m famous, in México”the woman only earned criticism by demonstrating that she and many content creators try to obtain products or services in exchange for posts on their social networks.
Both cases allow us to see how valuable the market has become and not only that, they show the interest that brands have more and more in social networks and the activations that can be achieved in these media.
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