CARACAS.- The brand Tarbay and the Academy of Moda from Universidad Catlica Andrs Bello (ADM UCAB) came together to hold a conversation guided by Professor Luis Vento, a specialist in the subject Visual Merchandisingand Ana Sofa Tarbay, one of the founders of the Venezuelan firm.
In this conversation, the fundamentals of a good store visual emerged – such as the clear identity of a brand and how to define it – and the relationship that all the physical elements within the space have with the brand concept.
He Visual Merchandisign It is an activity that must be done in conjunction with the other strategies, it must be part of the omnichannel of a brand, explained Luis Vento at the meeting, which took place in the Tarbay spaces -located in the Toln Fashion Mall (Caracas). )- to expose the importance of this specialty in the field.
Brand and strategy
In the discussion, students and representatives with other firms were also able to learn in greater detail how a Visual Merchandising It can boost sales and boost the visibility of certain products.
“He Visual Merchandising It is a branch of fashion marketing of utmost importance for the retail business; Tarbay and the UCAB Fashion Academy hope that more people can continue training in this area in Venezuela to build a stronger industry,” the parties highlighted in a statement.
To learn more details about these and other associated activities, you can follow them on Instagram @modaucab y @tarbay.
