- Body doubling, a practice that consists of watching a person work in video, when you are teleworking is developing
- It would be particularly effective for the concentration
- In the end, this technique only reproduces a virtual office
The practice could make you smile, but it couldn’t be more serious. Regularly, tens of thousands of people connect to the live streams of content producer Allie K. Campbell. The latter does not animate a live as influencers would traditionally do. On the contrary, she focuses on her work, and those who look at her do the same.
This new technique called body doubling is currently all the rage in England and the United States among teleworkers. It particularly appeals to people with attention disorders.
The method would have real advantages if we are to believe a study by the University of East London. The researchers surveyed 101 members of Flown, a specialized app, and it appeared that 96% of the members noted an improvement in their concentration, while 94% welcomed better productivity.
A good vein for certain applications
So why does this method work so well? Concretely, a reaction occurs in the nervous system when we observe other people concentrating on their work, so that we will tend to reproduce these behaviors and focus in turn.
In addition to this professional aspect, body doubling enthusiasts appreciate the social aspect of this technique. While working from home can sometimes be isolating, some employees create a kind of professional cocoon and can form friendships.
Quoted by our colleagues from FortuneNicole Onyia, a videographer who has made a name for herself and has thousands of followers sums it up as follows: “I work from home, I study from home, I don’t often leave my apartment. And being able to connect with people from all over the world and all working together at home is a very nice feeling. »
Sensing the vein, some applications have already specialized in body doubling and offer to connect interested people. This is particularly the case with Flown, Focusmate or Flow Club.
In the end, the success of this practice is not necessarily very surprising. This is also reminiscent of those people in telework who tend to get closer to physical places such as coworking spaces, cafes, or even libraries to find human warmth. Here, it’s a bit the same thing, even if the contacts remain virtual.
