NEW YORK.- The American brand Calvin Klein Collection announced on Thursday her next return to the catwalks after a five-year absence, with the appointment of a new director creative, the Italian Vernica Leoni.
This 40-year-old designer worked at the brands Jil Sander, Celine, Moncler and The Row, before founding her own brand, Quira.
“From our first conversations it was clear that Veronica’s life’s work had prepared her for this moment and this opportunity to define a new era for Calvin Klein,” said the brand’s global president, Eva Serrano.
Calvin Klein does not organize a parade in fashion since March 2019, when it decided to focus on mass-market ready-to-wear.
At that time, the resurgence sparked by Belgian designer Raf Simons had not translated into sales.
The parent company PVH, which also owns Tommy Hilfiger, then decided to close the high-end subsidiary, called Calvin Klein 205W39NYC.
A new age
Veronica Leoni stated that she intends to put: “a strong emphasis on style and creativity,” according to the company’s press release.
The note also anticipated that the next collection will include outfits, underwear and accessories for men and women, and will debut in fall 2025.
Acquired by PVH from its founder in 2003, Calvin Klein had estimated retail sales of around $9 billion worldwide in 2023, a figure that remains stable compared to 2017.
The house itself announced a turnover of 3.64 billion dollars during the annual financial year that ended on February 4, 4% more than the previous year.
FUENTE: AFP
