Adriana Mosquera and María Cristina Fernández, are two entrepreneurs who exalt Mexican art and bring “a little piece of Mexico” to other countries, which is why they were recognized as Proudly Unstoppable Entrepreneurs by UPS.
Adriana Mosquera is Colombian and on one of her visits to Mexico she fell in love with the landscapes and the nature of the country, for this reason she decided to unite her passion, visual art, with jewelry, to always “carry a little piece of Mexico.”
Thus arose the jewelry company that bears the name of the entrepreneur and focuses on create jewelry made by artisans from Taxco with photographs landscapes and Mexican art.
Meanwhile, María Cristina Fernández decided to create a organic mezcal, chemical free and create Atado Mezcal, with the aim of returning to the origin.
The company sells different types of mezcal: espadín, tepeztate, tobalá and silvestre mexicano and it is possible to identify each one with the colors of nature. In addition, the entrepreneur has partnered with artisans from Oaxaca to design the bottle, mezcaleros, and bandanas with Mexican art.
The two entrepreneurs are part of the Proudly Unstoppable program, which provides training on exports, marketing, logistics, and entrepreneurship.
As part of this program they were chosen to travel to Washington, United Stateswhere they received training to apply it to their businesses and had the opportunity to have meetings of networking with different businesswomen and with some authorities of said country.
Adriana won first place for the originality of her business, while María was runner-up in the program.
Export
Starting to export can generate fear, but “when one sets out to take the next step and leave the bordersyou can”, highlights Adriana.
Currently the entrepreneur’s jewels reach Whasintong, Miami, Turkey and Chile and María’s mezcal reaches the palates of the inhabitants of Spain, Florence, Paraguay and Peru.
María comments that, in the case of mezcal, being a liquid product with large volumes, certain specifications are required for export, for which she has received advice from UPS.
Recommendations for entrepreneurs
Adriana recommends that entrepreneurs who are starting to export take into account the customer’s experience when buying online so that the brand is well represented and that allows business to strengthen on-line.
“A good online shopping experience must be linked to a delivery, against the clock, to a purchase security that the pieces will arrive in time and form”.
Also, Maria recommends look for community, because that way it is easier to grow, “because the doubts that you have, someone else has already resolved them. is to have that feedback constant and not work alone, always looking for how to mesh and add skills and ideas so that the idea you have takes the next step and quickly becomes international”.
