The bookmaker opens this January 2 and already appears in the Adidas clothing of the Eternal Champion.
New year, new sponsor, that is Colo Colo’s motto for this 2023. El Cacique leaves Pilsen del Sur in the past and says hello to Coolbet, the bookmaker that opens this January 2, 2023.
It is worth mentioning that Coolbet put 6 million dollars on the table to be the main sponsor of the Eternal Champion for the next two seasons, with a preference to renew for 2025 and 2026.
That is why today, the traveling delegation of the Cacique already wore this new brand in the clothing of Colo Colo. The players and coaching staff could see the Coolbet under the shield.
It is worth mentioning that Coolbet will be the main Eternal Champion brand and will occupy the position of Pilsen del Sur on the shirt. The color of the logo will be black on the white shirt, and white on the black shirt.
During the next weeks or months there should be information regarding the Cacique’s new skin, since he has to renew his shirt and thus look 100% with all the sponsors of this 2023.
