Randstad Germany GmbH & Co. KG
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Eschborn
New year, same challenge on the job market: How do candidates successfully meet companies, what makes job advertisements really convincing? Randstad and the opinion research institute Mente>Factum interviewed applicants.
Declining number of applicants, growing demands, consistently high demand on the job market: Many companies start the year with difficult personnel planning. How do you reach the right candidates and ensure that your employees are happy and productive for the company in the long term? A successful appointment begins with a convincing job offer. The current survey by Randstad and Mente>Factum shows which offers employers score with Randstad New Work trend report on the subject of employer branding.
The top criteria: This is what applicants look for in a job offer
The top criterion for a job offer for applicants is still the salary (67%). A good transport connection (51%) and a good working atmosphere (50%) are in second and third place. Then comes job security with 47% and work-life balance and working time flexibility with 46%. The reputation of the company is secondary, but still an important criterion for 33% of the applicants. If one differentiates according to the educational background of the employees, the priorities diverge.
For applicants with a high school diploma or a university degree, after salary (68%), job security is in second place among the top job criteria (50% – average 47%). Professional tasks (45% – average 41%) and opportunities for advancement (23% – average 20%) are also particularly important for this target group. The desire to work from home is slightly above average in this group of applicants (35% – average 31%).
But more self-determination and flexibility at work are required most of all by those with fewer qualifications. Flexibility in the organization of their working hours (average 46%) and good transport connections (average 51%) count for 71% of respondents without training. The reputation of a company is also of above-average importance for the less qualified at 52% (average 33%).
New work and more flexibility should not be a privilege, but standard
“Flexible working according to the guiding principle of New Work must not be a privilege for the elite of the working world,” demands Susanne Wißfeld, Managing Director of Business Innovations & Concepts at the Randstad Group Germany. “Enabling New Work on a broad basis is an important key factor in positioning oneself as an attractive employer for target groups with lower qualifications. In production and logistics, but also for cleaning companies and security services, differentiated shift plans, for example, offer opportunities to compare the current workload with the needs of the employees”, explains Susanne Wißfeld: “This also works self-organized if teams in shift work give each other freedom.”
Randstad trend report series
How do employers reach and convince applicants? Randstad not only asks this question in his new Questioning with Mente ;> Factum. In the new whitepaper “Employer Branding: This is how employers work today”, the 3rd part of the Trend Report Series von Randstad, various surveys from employee and company perspectives are brought together and supplemented by classifications by experts. With this report, Randstad expands its Theme world “New Work”. There, interviews, specialist articles and studies provide exciting insights into the future of the working world.
Via the Randstad-Mente>Factum applicant survey
In November 2022, the opinion research institute Mente>Factum conducted the Randstad-Mente>Factum applicant survey on behalf of Randstad. More than 300 applicants aged 16 and over who have participated in at least one application process in the past 2 years were asked about their experiences with the application and onboarding.
About Randstad Group Germany
Randstad is Germany’s leading personnel service provider. We help companies and workers to realize their potential by combining our technological expertise with our human touch. We call this principle human forward. In the Randstad Group Germany we are based in 300 cities with 47,300 employees and 550 branches. Our sales volume is around 1.895 billion euros (2021). In addition to classic temporary work, our portfolio includes the business areas of professional services, permanent placement, HR solutions and in-house services. As an experienced and trustworthy partner, we create tailor-made personnel solutions for our customer companies. Our individual performance and development offers for employees and applicants also make us an attractive employer and service provider for specialists and managers. Active in Germany for more than 50 years, we belong to the Dutch Randstad NV with the Randstad Group Germany. Total sales of around 24.6 billion euros (year 2021), around 653,300 employees in daily use and around 5,000 branches in 38 markets make our international group of companies the largest personnel service provider in the world. In addition to Randstad Deutschland GmbH & Co KG, our national branches also include the companies Tempo Team, Gulp, Monster, twago, Randstad Sourceright, Randstad Outsourcing GmbH as well as Randstad Automotive and Randstad Financial Services. CEO is Richard Jager.
Press contact:
Randstad Germany press office
Bettina Desch
Frankfurter Strasse 100
65760 Eschborn
Phone 0 61 96 / 4 08-17 78
Email: [email protected]
www.randstad.de
Original content from: Randstad Deutschland GmbH & Co. KG, transmitted by news aktuell
