• In 2019, 70 million people watched Netflix movies and series in Latin America, according to Statista data.

  • Mexico, Peru and Colombia are the main Latin American countries that consume the most Internet platforms. streaming.

  • During the first quarter of 2022, Netflix’s revenue from streaming in Latin America they were around 998.95 million dollars.

Netflix is ​​one of the services streaming with more variety of movies, series and documentaries, and one of the favorites of thousands of people. Day by day the number of users that join platforms of streaming are increasing, even It is estimated that by 2026 it will reach 131 million subscribers of streaming in Latin America.

This platform is very popular with mothers, who show a weakness for the endless series that Netflix offers every day, as demonstrated by this mother who It even takes control of each series that you have seen on this platform of streaming, and it is that in a notebook he writes down the title of the series that he has just seen, which was a secret until his daughter discovered it, his impression reached such a level that he decided to exhibit it on social networks. In fact, the video already has hundreds of comments and several reproductions.

@mar.iamsan Oops, and knowing her, she’s going to make another beautiful list with colors and classifications ?????, let’s get it, right? #kdrama #doramas #doramera #korea #koreandrama #viral #netflixseries ♬ Face-off – Jimin

Mexico, Peru and Colombia are the main Latin American countries that consume the most Internet platforms. streaming. Thanks to the high popularity of these platforms we have an endless number to choose from such as: Max, Prime Video, Disney+, Apple TV, Paramount, Star+, Claro Video, among others.

During the first quarter of 2022, Netflix’s revenue from streaming in Latin America they were around 998.95 million dollars, and it is estimated that by the end of 2023 the number of subscribers will exceed 88 million, according to data from Statista.

Lately the industry streaming is in a reconfiguration of its business model to start betting on advertising. At the end of 2022, Netflix launched a cheaper subscription but with ads, which last between 15 and 30 seconds, playing before and during the series and movies. One of the advantages of advertising on marketing platforms streaming it is that the brands obtain a better segmentation capacity and frequency control, which means it is possible to reach a specific type of user and have control of the frequency of exposure.

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