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Coca Cola company has been consistently classified as the best soft drink brand in the world.
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In Mexico City, pirate soft drinks were manufactured, which were sold under the Coca-Cola brand.
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Cola Cola revenue Company have increased globally in recent years, reaching nearly $40 billion in its last financial year.
It was recently announced that elements of the Mexico City prosecutor’s office, searching for stolen cars, inspected a property and instead of finding what they were looking for, they surprisingly discovered a laboratory where people were bottling Coca Cola pirate that obviously did not have enough hygiene in its preparation, since its main objective was to make good profits per day.
The most valuable brand globally
Coca–Cola is one of the beverage brands most valuable globally, and its success is due in large part to its advertisingsince it is well known that the brand stands out for being creative in this aspect, connecting with the emotions of the consumerssince his campaigns of Christmas They are among the most recognized. Coca Cola Company is a global leader in the beverage industry, so it is not surprising that it is consistently ranked as the best soft drink brand in the world , with a global brand value of more than $74 billion. The company is headquartered in Atlanta, USA and has more than 200 bottling partners around the world. According to Statista, in the United States, Coca Cola Company managed to position itself as the leading company in refreshments carbonated with a volume share of nearly 45 percent. As to PepsiCothe main competitor of this brand controlled about a quarter of the US market.
In July 2022, beverage sales Coca Colaincluding bottles and cans produced in Mexico amounted to about 1.3 billion liters, an increase of more than 1.1 billion liters compared to the same month last year.
This cost to acquire pirate Coca-Cola from Iztapalapa
In a building located in Iztapalapa in Mexico City, a they made pirate soft drinks, which were sold under the Coca-Cola brand, for which the authorities took action and confiscated hundreds of boxes of soda that were in deplorable conditions. The Attorney General’s Office (FGJ) reported that there are already two detainees for these events.
#Viral || THEY LOCATED A LABORATORY WHERE THEY MADE FAKE COCA-COLA IN CDMX, THEY MADE THEIR OWN BLACK GOLD.?
Men made and sold fake Coca Cola; Authorities located a pirate soft drink laboratory in Iztapalapa, Mexico City (CDMX).
This was announced by… pic.twitter.com/mcG7YVCPw5
– Cuautla News (@NoticiasCuautla) May 5, 2023
According to information from a spokesperson for the FGJ, named Ulises Lara López, it was revealed that 50 to 60 cases of Coca-Cola were sold every day in various points in the Central Zone and the Eastern Zone of the metropolitan area. And each of the boxes was sold for $200 Mexican pesos, generating profits of up to 10,000 and 12,600 pesos per day.
If it is taken into account that the 3-liter returnable box contained 6 containers, the individual price per unit would be $33 pesos. The box of glass containers containing 24 units was sold for $200 pesos, so its individual price would be 8 pesos and three cents.
A key element to identify if the product is original or pirated is the labelwhich sometimes may not have the original colors, be poorly printed, misplaced, among other visual errors that you may notice if you review it.
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