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In 2013, Grupo Herdez bought Nutrisa, a brand founded in 1979.
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Grupo Herdez has 15 plants, 24 distribution centers, 7 tuna vessels, 500 Nutrisa stores and a workforce of more than 9,000 employees.
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Nutrisa has almost 500 branches located in different shopping centers in the Mexican Republic.
One of the best-known ice cream parlors in Mexico is Nutrisa, a brand recognized for its natural products and ice cream. yoghurt, which a few years ago had a makeover, especially in the face of strong competition like Moyo. In 2018, Grupo Herdez invested 70 million pesos to renew the brandwhich included color change, free Wi-Fi and rooms to enjoy their healthy ice cream.
Currently, Nutrisa is the Mexico’s most important natural food chainin addition to being the leading ice cream sales chain yoghurt. This brand is synonymous with sustainability by promoting a lifestyle based on caring for the planet. In fact, in 2020 Nutrisa said goodbye to plastic cups by replacing them with paper cups whose raw material is up to 85 percent recoverable, to be reused in the paper and cardboard industry.
Rebranding
Many brands practice rebranding with the aim of improving its positioning, as well as recovering recognition in the market and reaching new territories. Basically this term consists of the application of a strategy of marketing with which a change is sought that can include name, design, logo, typography, among others, being one of the main reasons to connect with more consumers. He rebranding improves business performance by extending benefits to employees and customers.
On the other hand, Grupo Herdez is a food company with a wide range of products such as: tuna, ketchup, mayonnaise, jams, mustard, pasta, canned vegetables, spices, tomato puree and of course ice cream. Grupo Herdez has 15 plants, 24 distribution centers, 7 tuna vessels, 500 Nutrisa stores and a work force of more than 9 thousand collaborators. But, what are the salaries of these employees?
The highest salary is for a store manager with 7,666 pesos per monthWhile the lowest salary is for a salesperson with a salary of 3,869 pesos per month, the average salary is for a cashier with 5,901 pesos per month.
Salaries in Mexico depend on the region, the industry, the demand for profiles, among other factors. On average a professional ranges between 10 and 13 thousand pesos per month, according to data from the Labor Observatory of the Ministry of Labor and Social Welfare (STPS). While the Mexican Institute for Competitiveness (IMCO) ranks the medical career as the best paid in the country.
