global superstars Maluma Y Mark Anthony They came together again, this time to launch the song “La Fórmula”, which is now available on all digital platforms and has an official video on Youtube.
“’La Fórmula’ is an exquisite salsa in which the artists delight with the fusion of their voices, lyrics that will conquer all the hearts that have not found the formula to overcome love, and a sticky rhythm that will make them dance to the world”was noted in a statement from Sony Music.
This new track that will be part of the next record production of the Colombian singer, was written by Juan Luis Londoño Arias (Maluma), Marco Antonio Muñiz (Marc Anthony), Sergio George, Édgar Barrera, Kevin Mauricio Jiménez, Bryan Snaider Lezcano, Justin Quiles and Rene David Cano. After the successful collaboration in the salsa version of “Felices los 4″, a friendship was born between the colleagues.
A lover of salsa since childhood, Maluma had the idea of one day working with Marc again on an unpublished salsa song. Sharing music, Marc fell in love with a song that Maluma had recorded in pop/urban and it occurred to them to turn it into a salsa. They united their work teams, resulting in this phenomenal unpublished song produced by Sergio George, Marc Anthony, Maluma, The Rude Boys and Édgar Barrera. The official video for “La Formula” was filmed at The Hit Factory recording studio in Miami, under the direction and production of Royalty Films. Capture everything that happened in the recording studio in the making of the song, the artists, producers, songwriters, backing vocalists, and the musicians involved in the song; And as if that weren’t enough, the video premiered on MTV Live, MTVU, MTV Biggest Pop and on Paramount’s advertising screens in Times Square. To watch the video, click HERE. On the other hand, last week as part of the new facet and renewal of the renowned Hugo Boss brand, it was announced that Maluma is one of the six global talents listed as ambassadors of this international brand with its new BOSS campaign for the spring-summer 2023 collection called “HOW A BOSS IS MADE”, which presents a daring and elegant aesthetic that fuses soft tailoring and elevated sportswear in black, white and camel colors. The heart of the campaign is inspired by the exploration of these 6 celebrities, who share their origin stories where they overcame obstacles and personal struggles to become their own Boss (boss).
