• Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 in Job’s parents’ garage.

  • In the fourth quarter of 2022, Apple claimed a 24.1 percent market share.

  • Apple has been in the top 5 smartphone vendors in the world since 2009.

The first call which was made as a test with the iphonehas remained in history as a very peculiar memory.

On January 9, 2007, the world of technology witnessed the arrival of one of the most innovative and prestigious prototypes on the market, as Steve Jobs surprised the world by presenting the first iphone in the history.

Apple in the market

Part of the success of Manzana on the market e due to technical innovation with unique designs, plus the entrepreneur introduced innovative features such as touch screen interfaces and virtual keyboards.

Another important factor was the publicity led by the former CEO of the company Steve Jobs who turned from Manzana, one of the most recognized and prestigious brands in the world. The company has maintained a loyal fan base over time, plus has experienced revenue growth from $8 billion in 2004 to more than $270 billion in 2020. Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 in Jobs’ parents’ garage.

Apple has released 14 iPhone series so far and is currently the second largest smartphone vendor in the world in terms of shipments.

He iphone 13 was released in September 2021, since then, the interest rate of iPhone 13 has increased steadily. According to Statista, in January 2023, the iPhone 13 had the highest adoption rate at 8.56 percent, followed by the iPhone 13 Pro Max at 7.66 percent.

During the fourth quarter of 2022, Apple claimed a 24.1 percent market share, which was an increase from the previous quarter. The main competitor of Manzana, samsungranked second with a 19.4 percent market share.

This is the first call made with the iPhone

The first iphone, had a first demonstration in which the main functions of this device were demonstrated. Among these features, there was something most relevant, phone calls. Hence Steve Jobs, He had an exceptional idea during the presentation in order to boost his device, which apparently worked out for the best.

Something really new that surprised consumers at the time was Google MapsWell, for people, it was somewhat surprising to have the location you wanted at hand to search for any place.

Because of that, Steve showed during the presentation, this application, since clearly, at that time, Apple had not yet developed its own navigation system that is known today.

To do the complete demonstration, Jobs decided to look for a Starbucks, then he selected the exact address of a branch, where you could also see the phone number, so he decided to call a starbucksfrom the Google Maps app.

He former Apple CEO decided to handle the call with a subtle joke, because when they answered back starbucks mentioned the following:

I’d like to order 4k lattes to go please, he later added that it was a joke. I have made a mistake! Thank you.”

This action was liked by the attendees who laughed at what happened. During the presentation, Steve Jobs He made a call to order 4,000 lattes to order a Starbucks, which was also marketing for that company.

Evidently, the Starbucks employee who answered the call had no idea that she was talking to the Apple CEO back then, Steve Jobs, nor that it was part of the presentation of the new cell phone that would make history in the world.

Now read:

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