NEW YORK – The CEO of Meta (parent company of Facebook, Instagram, WhatsApp and Messenger), Mark Zuckerberg, announced Wednesday new features for Threads, in order to retain users of this social network that, after a great success of downloads in its early days, now it is deflating.
New features include sharing a Threads post to Instagram direct messages, the ability to add a description to posted photos or videos, and a new “mention button” that allows you to “easily mention other accounts.” .
This is not the first change carried out by Threads, a social network that emerged in early July as a competitor to Twitter (now called X).
On July 25, Threads made its first change and began offering the option to view the content of the accounts users follow in chronological order, just like Twitter.
Last week, Zuckerberg announced that the platform would “soon” have a search function and be accessible via the web.
Although the biggest difference between the two networks is that Threads still does not have direct messages nor can you use hashtags or labels, so there are no trending topics or trends.
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In its first five days of life, Meta’s new social network garnered 100 million subscriptions, making it the fastest-growing app ever, and now, a month later, app engagement has dropped.
Threads’ daily active user count is down 82% in a month since its launch, according to Sensor Tower, with just 8 million people accessing the app each day. A very low figure when compared to the average of 237 million daily Twitter users.
The time users spend in the app has also dropped. A month ago users opened Threads an average of 14 times and spent an average of 19 minutes browsing it, and now they open the app an average of 2.6 times a day and spend less than three minutes a day in it, according to Sensor Tower.
