TikTok is preparing to become paid by offering creators to affix a paywall for certain videos. The social network wants to better remunerate its popular users in the face of stagnant popularity in 2022 in the USA.
After years of relying heavily on advertising, will free social networks come to an end? Twitter rolls out Twitter Blue, a hard-to-take subscription, and TikTok appears to be taking the same platform path to paid content. According to The Information, the Chinese service will become paid by allowing creators to apply a paywall on certain videos.
Read > Apple and Google must quickly remove TikTok from the Play Store and the App Store
TikTok wants to set up a paywall from $1
Social networks work thanks to advertisements. TikTok therefore wants to go further by allowing creators to set up a paywall of $1 (or more) for certain videos. Influencers, some of whom are in the sights of French justice, could earn more money through popular content. This paywall would also be more profitable for 10-minute content, the time limit on TikTok.
As The Information tells us, the social network is rethinking its payment system following various complaints from creators. These influencers believe payments are too low with too high a requirement for the number of subscribers to take advantage of the compensation program.
This novelty would allow TikTok to retain its users. In the USA, the audience stabilized in 2022 which is not good news for this company in search of growth. What could be better than better compensation to motivate creators to post on TikTok?
What does TikTok say about this possible paywall?
Questioned by Endgadget, TikTok remains very vague while specifying that it is looking for solutions so that creators feel “ rewarded “. At present, the establishment of a paywall remains unclear. Regarding the revision of the remuneration policy, it could take place in March 2023. Good news for our creators, the tests would take place in Brazil and… in France!
