According to information from the New York Times, Google is preparing the release of a large number of new products including artificial intelligence. The search engine does not intend to be overtaken by ChatGPT, which represents one of the most important challenges of recent years.
Is Google afraid of ChatGPT? According to an article from the New York Times, published on January 20, 2023, everything suggests so. The giant would be shaken by the demonstrations of the OpenAI chatbot, to the point that Google would have changed its strategy for its products including artificial intelligence, and Sundar Pichai, its CEO, would have invited Larry Page and Sergey Brin, the co-founders of the search engine, to approve plans and propose new ideas “, indicates the newspaper.
In order not to be overwhelmed, Google is preparing to ” unveil more than 20 new products and demo a version of its search engine with chatbot functionality “says the New York Times.
Lots of new products to compete with ChatGPT
According to the Times article, there is no specific date announced yet for the launch of new products and demos of the search engine with chatbot. However, other projects could be presented at I/O, Google’s big annual event where it presents its new products, such as its Pixel phones. I/O 2023 will take place in May.
The new products planned by Google all revolve around AI. There is a project for a photo generation tool that would create and modify images – in the vein of a tool like Midjourney or Dall-e. The article also talks about PaLM-Coder 2, a tool that would help developers to code using artificial intelligence, like what Copilot currently offers, developed by… OpenAI.
We can also note that the integration of a chatbot in the Google search engine will mainly have the objective of “ avoid misinformation, ensure user safety, and find the right answers “, according to the Times.
Apart from the novelties promised by Google for this year 2023, it is above all the feverishness of the search engine executives that emerges from the New York Times article. ” This is a moment of great vulnerability for Google “said D. Sivakumar, a former research director at Google interviewed by the New York Times. ” ChatGPT came out on top saying ‘this is what a good search engine experience might look like’”.
Google could indeed face a competitor who could well dethrone it. Microsoft intends to integrate ChatGPT with Bing, its search engine, in order to improve its performance. Such a novelty would present an unprecedented challenge to Google. To stay in the race from the start and not leave all the light to OpenAI and ChatGPT, it would seem that Google has decided to pull out the heavy artillery.
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