It is THE streaming platform that is a hit in 2023. Twitch, acquired by Amazon in 2014, mainly broadcasts video game streaming. The principle is simple: a streamer plays a game and chats with his community at the same time.
Since its creation in 2011, Twitch has largely opened up to the general public (helped by events such as Zevent or the arrival of public figures such as Samuel Etienne) and has diversified. The platform now has thousands of themes, ranging from politics to music, including tech, cooking or more niche themes.
More than a video game streaming platform, Twitch has become a “pure” streaming platform. Its particularity: the content is broadcast live with the availability of broadcasts in replay. Most of the live shows are broadcast free of charge, but a “sub” system (subscription) at 4.99 euros per month allows you to obtain advantages on the channel.
In January 2023, Twitch broke a new record. The occasion of back in 6 figures on the success of this platform.
5.07 million
This is the new record for Twitch reached in January 2023. The platform recorded 5.07 million active channels over the whole month. This is 300,000 more active channels than in December, an increase of 7%.
The drop in income for streamers operated by the platform will not have dampened their enthusiasm. It must be said that the audiovisual landscape is changing: Youtube, which once dominated head and shoulders, is losing ground. TikTok is probably the actor who hurts him the most, followed by… Twitch.
21 billion
It is the number of live hours viewed by Twitch users. Streamers have broadcast no less than 788 million hours of broadcasts.
Among the most followed games are League of Legends, Valorant and the timeless GTA V. But the most followed category is called “Just chatting”. The principle is simple: the streamer exchanges with the spectators on various and varied subjects.
48 billion
Precisely, the spectators were particularly talkative in 2022 with no less than 48 billion messages sent to the chats of their favorite streamers.
48 billion messages for 21 billion hours of viewing, this is a strong indicator of the success of Twitch. Because that is the essence of this platform: direct exchange with content creators. An interactivity that does not exist anywhere else on the market (apart from platforms that have ended up copying Twitch).
446
It is the number of consecutive days of live on Twitch, what is known in the jargon as a “subathlon”. The principle is as follows: a streamer launches his live broadcast and performs the show without stopping.
This record is currently held by the streamer Emilycc and she does not intend to stop there since she intends to reach a next level of 730 days or two years of non-stop broadcasting.
Don’t imagine either that the streamer spends her life hosting her stream. Of course, she takes breaks for her primary needs but performs the show for the rest of the day. An intense mental and physical performance that few creators can boast of having achieved.
2.3 billion
It is Twitch’s revenue for the year 2020 (latest figures shared by Amazon, owner of the platform). The main revenue comes from the commission taken by the company on subscriptions subscribed by users to the channels of their favorite streamers.
The other revenues come of course from advertising since non-subscribers to a channel wishing to watch a program must agree to watch advertising spots. Note that the subscription to Amazon Prime entitles you to one Twitch subscription per month.
970 million
It is the amount of the takeover of Twitch by Amazon made in 2014. The company had only existed for three years, but the American giant had obviously felt the potential of this platform.
At the time, Twitch was far from radiating as it does today. The platform was perceived by the general public as a niche platform for geeks and video game players. Moreover, the themes were much less diversified than today. Twitch was mostly video games.
Its influence with the general public has also saddened part of the gaming community. For some, the arrival of a larger audience also rhymed with the multiplication of toxic spectators and trolls. A trend that we can only recognize, the cases of sexism or racism having further scratched the image of this platform once known for its good-natured spirit. The other side of the coin?
By: Twitch Interactive, Inc.
