General Newspaper Mainz
Mainz (ots)
Viewing habits have changed substantially. The time of television as a national campfire, for which the boomer generation gathered in front of the screen in the evening, is irrevocably over. Streaming services have long since taken over, especially among the younger generation. This groundbreaking success is increasingly attracting new competitors, as streaming pioneer Netflix has learned bitterly. In any case, the US group can no longer shine with the growth rates familiar from the early days. The entertainment group Disney has caught up with its rival with 221 million subscribers worldwide. But mass alone is no longer enough. Returns are becoming increasingly important for listed companies. Accordingly, the price screw is being carefully adjusted. Netflix is pursuing a dual strategy: on the one hand, the previously tolerated free riders should be asked to pay, on the other hand, a cheaper offer with advertising will be introduced. Netflix is under pressure. Because large corporations such as Disney, Apple or Amazon can cross-subsidize their streaming services with profits from other sectors. At the same time, they can offer their streaming brands in a “bundle” with other services. For the customer, the battle of the giants means a comfortable situation as long as it is not decided. Because he can switch between the offers as it suits him. Content is likely to be the key to success. Any provider that can combine live football with attractive series and blockbuster films will leave the competition behind.
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Original content from: Allgemeine Zeitung Mainz, transmitted by news aktuell
