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reckittowns brands such as Durex, Vanish, Calgon or Air Wick.
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Vanish has teamed up with gamers and streamers professionals to raise awareness about the clothing waste that is generated.
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“Fast fashion” is the second biggest polluter on the planet.
Vanish has decided to implement a new strategy that involves gamers to address and deal with virtual clothing waste and thereby solve the issues environmental that occur in the real world.
companies and sustainability
It is well known that the industry fashion also known as fast fashion, is the second pollutant largest on the planetaccording to UN data, so today, this information has been constantly displayed, with the aim of large brands using sustainability strategies to somehow reduce the damage that is generated to the environment. Likewise, on social networks, several content creators have touched on this topic to raise awareness among consumers Given this, some brands have sought ways to create alternatives to take care of the company’s reputation, since several companies have already been judged for their bad decisions that significantly affect the planet. For this reason, more and more companies are joining the initiative to present products made with material recyclingan example of this, are some tennis brands such as Asics either Nike.
Asics ventured into sustainable fashion with a line of recycled tennis shoes that use airbags discarded by the automotive industry, in the case of Nike, it has been highlighted that some of its products are made of at least 50 percent recycled materials, including this The company claims that the nylon they use is recycled and sourced from a wide variety of materials, including used carpets and fishing nets.
Vanish teams up with gamers to tackle virtual clothing waste
british company reckittowns brands such as Durex, Vanish, Calgon or Air Wick.
Vanish has implemented a strategy to raise awareness of the fashion fast to new audiences for this he joined with gamers and streamers professionalsthe objective is to convey your message #ReWear or reuse, so that this generates a positive impact throughout the world of video gamewhich lately has had a significant growth, for which it seeks to take advantage of the virtual trend of “fast fashion” to address the clothing crisis in real life.
In the United Kingdom alone, around 350,000 tons of clothing are thrown away per year and because of this, Vanish’s company has decided to face this conflict, committing to reduce this figure, by raising awareness through its positioning, with its message #ReWear He hopes that clothing will have a longer life for consumers.
This project is also known as #ReSkinChallengewhere recognized gamers mainly in Europe such as CaptainPuffy, ShivFPS, FreyzPlayz and fifakillvizualz are involved, who together have more than 4.4 million subscribers on the platform Twitch.
This innovative campaign was created by Havas London and Havas Play with One Green Bean PR, they even submitted a video showing their cause.
It was not immediately disclosed in this initiative that Vanish was behind this, as the revelation came later, announcing that Vanish was behind the #ReSkinChallenge all along, with a message to players to get back to wearing their clothes, both in-game and in real life. Players then challenged their communities to play using their first or default skin, and Vanish donated a percentage of 20 euros to oxfam for each shared transmission.
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