Sponsoring a soccer team can be one of the biggest showcases you can get for your company. The world of soccer sponsors has evolved over time, and the contracts to appear on the shirts of the great Europeans are multimillion-dollar. The latest fashion in this sponsorship has been to sign with bookmakers and casinos, since they are willing to pay amounts that not any company accepts. But it seems that these sponsorships have their days numbered in football. In the Premier League, all the teams have already agreed to abandon this sector in the coming seasons and find more ethically correct companies.
Fortunately for Manchester United, the team’s main sponsor does not fit into this bag. ‘TeamViewer’ signed in 2021 with the Red Devils for 6 seasons and with the team growing so fast under the orders of Ten Hag it couldn’t have gone better. But what does TeamViewer do?
‘TeamViewer’ is a German technology company that focuses on remote connectivity. According to what Manchester United said in the announcement of this alliance, it is one of the fastest growing software companies in Europe. ‘TeamViewer’ offers the user a whole series of powerful remote access functions that facilitate remote control, allow meetings and provide a help desk service in the cloud.
The change of ownership at Manchester United will bring numerous changes to the club, and everything indicates that the team’s main sponsor will also change. The original contract was for 58 million euros per year until 2026 to appear on the front of the shirt, but both parties are renegotiating this contract to find a more expensive main sponsor (Chevrolet paid 74 million dollars per year).
Negotiations between Manchester United and the technology company are being friendly, both parties are happy to be part of the agreement. Although it will no longer be the title sponsor, the intention is for it to remain a team sponsor at least through the end of the 6-year original contract.
Manchester United is one of the most valuable clubs in the world, the third most valuable football team according to Forbes, so being part of their list of sponsors is almost a guaranteed success. Currently, the team has more than 20 sponsors, some of which are Adidas, Chevrolet, Konami, Canon, Ecolab, DHL o Kohleramong others.
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