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WhatsApp is the messaging app with the most users, with two billion accounts in the world.
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Meta’s platform already delivers one hundred billion messages a day.
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There are only 25 countries in the world where WhatsApp is not the most used messaging app.
The visual identity of a brand is one of the main characteristics that consumers usually see. WhatsApp knows this very well, which, in search of enhancing the communication and connection capacity that the instant messaging application offers its users, renewed its visual identity.
In marketing terms, visual identity is the graphic representation of a brand, its goals and values. This construction reflects the positioning within the market to address its target audience. Some of the elements that compose it are the name, logo and packaging.
In this sense, the importance of having a strongly defined visual identity is that it helps your brand to be recognized and to differentiate itself from your competitors.
Given this, WhatsApp is one of the most used instant messaging applications in the world, where 32 percent of companies in Latin America use the platform in their communication strategies and another 18 percent, it also uses them to interact with other organizations.
Among that, there is a large ecosystem of platforms that provide these communication features, such as WhatsApp, Line, Telegram, Messenger, among others. In this sense, the figures for the three most popular messaging apps are WhatsApp, WeChat and Facebook Messenger, that have added more than four billion users.
The new visual identity of WhatsApp
According to the Meta platform, the new appearance of WhatsApp seeks to enhance the communication and connection capacity that the app provides to its users.
The application presented its new corporate image, created by Koto Studio with offices in Berlin, London, Los Angeles and New York, where it shows that it continues to maintain its characteristic green color.
With this change, the application seeks to evolve its perception of a messaging service into a solid communication tool.
“WhatsApp is not a social media tool. It is a safe and intimate product designed to give anyone, anywhere in the world, the ability to connect and promote change.
In this sense, they explain that “driven by the concept ‘Forward. Together, we stayed true to the promise made to WhatsApp’s more than two billion users to provide an accessible, secure and robust communication tool, building on this foundation, providing space to explore the emotional landscape of the brand.
Likewise, the Meta company indicates that it seeks to strengthen the relationship between the product experience and marketing, with a wide color palette that reflects different aspects of the brand, including the distinctive green and dark mode already known to users.
“By connecting a global audience, both visually and verbally, this system represents the core of the WhatsApp experience: communicating effortlessly, regardless of age, location, accessibility, bandwidth, or literacy,” Koto said.
The changes are not new in many brands, since each year companies seek to refresh their image in the eyes of the user, as Instagram did in recent years, which also changed and redesigned its speech therapy, maintaining the same colors and figures with which it was characterized.
And this is how, in its own language, made up of colors, fonts, visuals and shapes, it can be a reference medium for any company, which is a whole composition that directly and indirectly communicates the personality of a brand through design.
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