The Adidas brand must present its model for the 2023 season, which will also have a new mainsponsor.
Colo Colo version 2023 is preparing for now with the arrival of four official reinforcements, although they still hope to go for another three additions to face their participation in the National Championship and the group stage of Copa Libertadores.
However, the other novelty is not only about the team that Gustavo Quinteros will lead, since many fans are eagerly awaiting the changes that are coming to the Cacique’s official jersey.
This is because Pilsen del Sur ends its relationship on December 31 as the main sponsor and will not be seen in the Alba jersey during the preseason. The new mainsponsor will be Coolbet, a brand that signed the most ostentatious agreement in Chilean soccer, reporting close to three million dollars per year.
When does the new Colo Colo shirt come out?
Starting in January, the Coolbet brand can be seen on Popular’s Adidas clothing during the preseason, although it will not be the only novelty that can be seen on the shirt. Thanks to the title achieved in the 2022 National Championship, on the chest you can also see the champion shield for the whole year.
And the new shirt? Unofficially it is known that Colo Colo will present it during January, although it is expected that the 2022 model will continue to be used for preseason friendly matches, although with the sponsorship of the well-known bookmaker.
It should be remembered that the confirmed duels are for now with Boca Juniors, Independiente or Racing, in addition to the confrontation with Everton to go to the aid of those affected by the fires in Viña del Mar. In January there is also the Super Cup with Magallanes, scheduled for 15 from January.
Meanwhile, the sale of the new clothing is expected for February and will be used for both the men’s and women’s teams.
