Few details go unnoticed when it comes to such an important game. Inter and Milan they met in the semifinals of the Champions League and although the result in favor of the Nerazzurri was the highlight, it is impossible not to wonder: Why didn’t the Inter shirt have a sponsor?
Of course, it may seem like a minor detail, but we are sure that more than one of you asked this when watching the Champions League semifinal match, although in fact, Inter has played several games without a sponsor on the shirt. There is an answer to that question and here it goes.
Digitalbits, Inter’s shirt sponsor this year
For this season, Inter came out with the Digitalbits logo in their different parties until they collided against Lazio in Serie A on April 30. The blue and black sweater It has been without any brand since then. in the front part and what was said, more than one wondered what is the reason.
As you surely know, brands and sponsors pay millions for a certain team to wear their logo on the shirt. The formula is simple: you pay and display your brand to the millions of viewers who watch the Champions League or the different European leagues. If you don’t pay, then you don’t appear on the jersey.
And why did Inter remove the logo of its sponsor from its shirt?
Yes, the above is just the reason why Inter now plays without a sponsor on his t-shirt. Digitalbits, a cryptocurrency company specializing in blockchain and digital assets, He has not paid Inter as agreed for the advertising on the jersey.
In accordance with iNews, Digitalbits owes about 17 million euros to Inter for the sponsorship agreement between the two. That’s why they removed the logo from his shirt and could sue the company.
“Negotiations are currently underway to find an amicable solution to the dispute. It is not possible to predict whether these negotiations will be successful or not. If an agreement cannot be reached, the club will consider taking legal action to protect our interests.“said Alessandro Antonello, president of Internazionale.
And they are not the only ones who have problems with Digitalbits
The lack of payments to Inter It could be due to financial problems of the cryptocurrency company, but we are not here to talk about finance, we say it because the same thing happened to them with Roma.
Jose Mourinho’s team also removed the Digitalbits logo from their t-shirts for their most recent matches. The difference is that his jersey was not empty, well They asked Serie A for permission to use the acronym SPQR (Senatus Populusque Romanus, frase simbólica de la ciudad) en lugar del sponsor
In fact, Inter and Roma met in Serie A on May 6 and it was curious to see both teams without the Digitalbits logo that they used all season.
