The famous food container company, tupperwarereported this week that it could break if it does not get other sources of financing urgently, which would represent the disappearance of these products. Here we explain what is happening with this North American company.
Tupperware became famous in the 1950s and 1960s for its innovation in the sale of plastic containers to store food, commonly known as tuppers, which became popular among families and workers due to the practicality of these containers.
As reported in The Truth Newscompanies are implementing strategies to be able to acquire more customers and obtain more profits, such is the case of Walmart, which implemented a new tactic in its branches in Mexico.
Why is Tupperware going bankrupt?
Tupperware is on the verge of bankruptcy
According to the specialist Neil Saundersgeneral director of retail sales at the consultancy GlobalData, tupperware It has not been able to adapt to generational and consumer changes, so its products have not remained in the taste of young customers.
Saunders explained that the method of direct sales through the tupperware parties “doesn’t connect” with younger customers and that even older customers who “remember Tupperware in its heyday” have evolved. Instead, the new generations choose to buy tupperware online or in fashion.
In addition, Tupperware was a source of income for people who were dedicated to selling their products in exchange for obtaining a sales commission on the tuppers. Therefore, if it disappeared, it would also affect these employees.
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How many years has Tupperware been on the market?
Tupperware has been on the market for more than 70 years
tupperware It has been in the market for 77 years and it seems that this path would come to an end if they do not find financing. At the beginning of this week, the shares of this company lost almost 50 percent of their value.
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