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The diversification of department stores in their spaces allows them to offer better services to consumers.
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Palacio de Hierro competes in Mexico with stores like Liverpool in the department store segment.
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Department stores have been a very important sales platform.
iron palace diversifies and enters the market of tattoosso now your phrase “I am Totally Palace” can be worn by your consumers on their skin.
The diversification of Palacio de Hierro forces us to review studies such as “Mexican Apparel Insights 2021”, where it is realized that there were at least four chains until 2021 that dominated the number of stores in the sector.
In the lead was Suburbia with 165, while Palacio de Hierro appeared with just 14 stores and Liverpool with 122 branches, which gives us a dimension of the evolution that the El Palacio stores are going to have given the number of these with which account.
Palacio de Hierro in the tattoo market
Getting a tattoo on “Palacio nights” will be an experience that has no comparison, now that a tattoo shop has opened in El Palacio de Hierro Mítikah.
@zaramorgue Did you know that there is a tattoo studio inside @El Palacio de Hierro in the @Mitikah Centro Comercial mall? We are called Wonderland Art Gallery & Tattoo ?✨ #mexico #Mexico City #tattoos #studiodetattoo #tattoostudio #tattooscoyoacan #coyoacan #tattooflash #tattooartist #tattoolover #tattooideas #tattoolifestyle #tattootiktok #tattooart #tattootiktok #tattoogirl #tattoostudio #inkbar #inkbarelpalaciodehierro ♬ original sound – ZaraMorgue
Is about “Ink Bar” and is operated by Wonderland Art Gallery & Tattooby a significant number of artists, as explained by Zara Morgue (@zaramorgue, TikTok) in his video that has more than 200,000 views.
The establishment not only has specialized artists for various illustrations, it also has two complete intervention rooms inside, so that the artistic work is done with total professionalism.
After making the place known, the artists explained that they work based on the illustration in which the users are interested, through quotes on their Facebook account, for now if with the price and the interest of the user, schedule the appointment.
“Could you make me a tattoo inspired by Junji Ito’s illustrations?” wrote a follower, while another questioned if they accepted months without interest and were even questioned if they accepted the Palacio card points as a method of payment to to which they agreed.
This significant diversification of traditional retail spaces has been a constant in marketing, as we have seen how even Walmart leaves its traditional supermarket formats installed in huge spaces and is now betting on mini trucks that serve as stores in vacation centers.
This transformation of traditional retail to new sales models, opening space to unexpected places, demonstrates the value of the experience, be it in a tattoo parlor inside Palacio de Hierro or with small Walmart stores in vacation centers.
