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It is known that content creators are characterized by generating different types of material.
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There are more than 50 million people in the world who can be considered content creators.
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In the United States, 29 percent of children want to be ‘youtubers’
Social networks are the most popular tool today, thanks to everything that can be done on these platforms. In that sense, sites like YouTube are already working on how to provide you with a good experience. to its users and especially to the content creators that are hosted on its platforms. As an example, the social video network explained how its shorts tool will work, especially the distribution of advertising revenue.
In today’s world, a content creator is defined as a person who writes and provides the content to be published on digital channelswhether social networks or websites, aimed at a target audience, in order to position or create a brand.
Content creators are characterized by generating different types of material, from blog posts, informative articles, images, videos, emails and posts for social networks, among others.
Data from Signal Fire reveal that with the growth of people on the internet, there are already more than 50 million people in the world who can be considered creators of content on social networks, on platforms such as YouTube, Instagram or Twitch, although only two million of them are professionals.
The same source details that the profession of content creator has become one of the preferred ones in recent years, for example, in In the United States, 29 percent of children want to be ‘youtubers’ when they grow up, compared to 11 percent who would like to become astronauts.
Ad Revenue Sharing on YouTube Shorts
The social video network reported that since February 1, those who share Shorts on their channels and are part of YouTube Partner Program members will be eligible for ad revenue sharing from views of their short videos.
According to the publication shared by the platform, for this monetization to take place, the new Shorts module must first be accepted.
And he explains that in case the content creators are not yet part of the Partner Program, they can request it, as YouTube recently expanded the eligibility criteria.
In this sense, they explain that the requirements are to have more than “one thousand subscribers, more than 10 million valid public Shorts views in the last 90 days and share original content or more than a thousand subscribers and four thousand hours of valid reproduction in the last 12 months on his channel.
This is how advertising revenue sharing will work
In the statement, the Google platform indicated that on a monthly basis, advertising revenue from the Shorts feed will be accumulated, “In other words, the income will be collected for those ads that are shown between each Short, and with them the creators who monetize this content will be rewarded and the costs of music licenses will be covered.”
Next, the percentage of the income destined to the fund for creators of the total amount collected will be calculated, a portion of the ad revenue will be allocated to the fund based on views, while another portion will go towards the use of music in the Shorts.
“At this point, they consider two alternatives: if Shorts without music are shared, all proceeds will go to the creator fund; while if Shorts with music are uploaded, the income will be divided between the fund and the musical partners, according to the number of tracks used ”, they add.
Finally, what percentage of the revenue will be distributed to the creator fund in each country will be calculated and, from this, they are allocated based on the total views of Shorts.
To then apply the percentage of income from short videos. “In this case, the creators will obtain 45 percent of the income from the monetization of their Shorts.”
There are many social networks that are changing their monetization tools for content creators, such as Twitch, which also strengthened its offers to this group of users.
In conclusion, all this demonstrates the power that content creators are having as an economy apart from the already traditional one.
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