• Advertising campaigns have become important creative activations of how important it is to communicate commercially.

  • There are resources that have helped to understand the value of creativity.

  • There are elements that have realized how important innovation is.

Las bells Today’s advertising marks a very important precedent in the way brands get involved with consumers and these creative pieces demonstrate it by giving ideas lessons this week.

Campaign: The most unfair diet
Agencia: VMLY&R HEALTH Spain
Client: PKU Foundation

Social responsibility has become a subject of study for many agencies and brands understand it with campaigns that surprise for the innovation they patent.

Campaign: Prom Drip Bib
Agency: Barkley
Client: Red Lobster

This original campaign features an endearing brand with a unique story.

Campaign: Minerals in Saudi Arabia
Agency: Creative Ode
Cliente: Ministry of Industry and Mineral Resources

Metals have a unique influence on our lives, which is why it is striking to see campaigns like the one launched in the Middle Eastern market, to recognize the value of companies.

Campaign: oBko
Agency: REPUBLIC HAVAS
Cliente: ASSOCIATION AGAINST ALZHEIMERS

Generating awareness about Alzheimer’s allows us to understand this condition and those who suffer from it, which is why there are campaigns that show how important it is to understand this condition.

Campaña: This passion knows no gender
Agency: Fahrenheit DDB
Client: Crystal

Stereotypes have no place in sport and this campaign proves it.

Bell: ¡Mars! For Another Planet
Agency: LePub
Customer: Lavazza

Lavazza, a brand with great influence in the coffee market, launches its product in a campaign set on Mars.

Campaña: Living Billboard
Agency: Fahrenheit DDB
Client: Crown

Corona has already taken care of the environment as part of its brand communication agenda and on this occasion, the brewery highlights a unique piece with the genius of creativity put to the test.

Campaign: Lethal Smoke
Agency: FRI
Client: Government of Chile

The piece turns a health problem in the Chilean government into a manga: smoking.

Campaña: Saving Britain Serious Money
Agencia: New Commercial Arts
Cliente: MoneySuperMarket

The campaign calls on Judy Dench, who revives her role as M in 007 to show how well savings are cared for in the UK.

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