The covid-19 pandemic accelerated many changes in the market, in general, but mainly with regard to technological advances. A Sambatech survey reveals that 45.7% of national companies are implementing solutions related to digital transformation. Data indicate that, in 2023, most brands will be more attentive to news in the technology market and its developments.
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For Alexandre Tibechrani, General Manager Americas at edtech Ironhack, digital journeys will be decisive for a company to establish its position in the market. “Organizations that manage to use technological tools in their favor, increasing productivity and developing communication between their network of collaborators and customers, will already enter the new year with significant advantages”, he says.
Faced with this scenario, the expert listed what will be the most prominent resources in the tech segment this year. Check out the top tech trends for 2023 below;
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6 key tech trends for 2023
1. Artificial Intelligence (AI)
The use of Artificial Intelligence (AI) and machine learning will move from simple activities to strategic decision-making. According to Tibechrani, these tools were initially used to filter e-mails or perform routine tasks. However, when they received greater computational power, these resources began to analyze and provide much more daring information, “making room for action focused on innovation”.
2. Metaverse
The virtual environment brings new ways of interaction, especially with the implementation of the home office and the hybrid system. In addition, with the growth of user experience related segments, many brands are looking for ways to associate them with virtual and augmented reality tools. For the specialist, there is a tendency for managers to see the metaverse as an opportunity to increase engagement with their teams with more productive meetings and more efficient communication channels.
3. Wireless with new functions
Wireless technology is no longer just a communication facilitator, especially with the arrival of the 5G connection. Tibechrani points to a tendency among all sectors to make services less bureaucratic, which can be offered through quick access to the digital environment. “In this sense, wireless solutions help organizations with products that are more connected and easily controlled, saving a series of costs and unnecessary steps”, she points out.
4. Front and back-end developers
The growth of e-commerce demands more complete and robust applications. Customers are increasingly looking for more personalized websites and apps that offer a dynamic experience. In this way, the number of corporations in search of professionals who have the necessary skills to structure these platforms grows, such as programmers with knowledge in front-end and back-end.
5. Cloud platforms
According to a survey by Gartner, a global data and analysis company, reveals that, in 2027, 50% of companies will use cloud platforms to enhance their activities in the market. In this way, the search for these tools should only grow. “These are effective formats for integrating a huge amount of online content in a simple and agile way, which facilitates the functions of practically all areas of a company”, points out Tibechrani.
6. Sustainability and data analysis
According to Alexandre Tibechrani, it was no coincidence that the intelligent use of data spread to segments of agribusiness and energy. Professionals who have knowledge in Data Analytics are in great demand to organize digital information in order to promote solutions with less negative impacts on the environment and operating costs. The sustainable agenda is a priority for governments and world leaders, with a strong trend for 2023.
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