Of course, the most important thing about a TV is that it looks good when it’s on. High image quality is top priority, along with the right connections and features. But a television does not necessarily have to be a dull black rectangle that hangs on the wall or stands on an equally anonymous black stand.
Some manufacturers also sell TVs designed for the style-conscious home, which add something even when you’re not watching TV. They are designed to either blend in, or stand out, more their very own look. Some of them combine outstanding style with unique functions, for others it’s just about giving your living room more personality.
Samsung The Frame
Samsung is at the forefront of making interesting television concepts available to consumers. One of their first design-focused televisions is called The Frame. It’s a Samsung qled tv built into a picture frame. You can change the frames to color and material according to your taste.
When you’re not watching TV, it displays an art gallery, or any photo, in a gallery mode where you even get a nice passe-partout. Maybe not the most energy efficient, but really beautiful. The Frame is available in sizes from 43 to 85 inches and costs between SEK 12,990 and 45,990.
Samsung The Serif
Anyone who wants something unique on the TV stand or freely on the floor can take a look The Serif. It got its name, and the inspiration for its design, from the decorative “heels” that many typefaces have. In profile, it looks like a large I with a wider top and bottom.
This is a TV designed to look eye-catching from any angle, and is perfect for free standing in the middle of a room. Either on a bench, or on a stand that is available as an option. It is available in sizes from 43 to 65 inches and costs between SEK 9,990 and 19,990.
Samsung The Sero
The Sero is perhaps Samsung’s most outstanding television. It is a uniquely designed 43-inch qled TV mounted on an easel-like stand that stands freely in the room with a slightly backward-tilted screen surface. But that’s not what makes it interesting.
The screen can rotate 90 degrees, so you get TV on top instead. This is the TV for you who watch a lot of vertical video on your mobile, and who want to be able to get it on your TV in the best possible way. If you mirror the mobile screen or cast content from an app like Instagram or Tiktok, it automatically turns on itself. The latest model of The Sero costs SEK 13,990.
LG Objet Collection Easel
LG has also begun investing in televisions with interesting designs, where the most experimental models are found in the Objet Collection series. One such is Easela slim 65 inch high-end 4k OLED TV, with an easel design, intended to be either leaned against a wall or mounted completely flat against the wall.
The lower part is a panel with a textile surface, which when you are not watching TV can go up, and then partially covers the screen in what LG calls “line mode”, a narrow surface with a clock, media player and more.
Unfortunately, LG seems to have stopped selling the Easel, even though it came in late summer 2022. But it can still be found in some Swedish stores and costs between SEK 40,000 and 50,000.
LG Posed Collection Object
The Objet Collection TV that LG is now mainly focusing on is Laid, which with its protruding, bifold design and four thin legs is meant to stand freely in a room. The textile-covered bend at the bottom folds around to the back of the screen, which it can also withstand looking at, and becomes a thin, free-standing shelf. With smart cable routing inside the legs, it will be really neat regardless of which side of the TV you are on.
Posé is a not as expensive TV as Easel, above all because it has no motorized parts, and is built on smaller, but otherwise just as good OLED panels, between 42 and 55 inches. It costs in stores between SEK 17,990 and 22,990.
LG Oled Z3 88 tum
Other LG models also have a strong design focus, above all the Signature series of exclusive OLED TVs. Here’s one that stands out above the rest, mammoth The 88 inch version of the 8k OLED TV Z3. The TV itself is not really that outstanding in design.
What makes it stand out is that the thin OLED panel is mounted on its own TV bench, where it sticks out like a thin leaf. If you look behind the OLED panel, it is held upright by a thicker back panel, but straight or slanted from the front it looks magical.
Large 8k OLEDs are certainly not televisions for everyone’s wallets, and for this one you have to pay SEK 299,990.
Bang & Olufsen Beovision Harmony
The slightly legendary Bang & Olufsen Beovision television is the easiest to order directly from the manufacturer. The top model right now is called Beovision Harmony and is a real luxury build, a 65 or 77 inch model with 4k-oled or an 88-incher with 8k-oled.
The cheapest (!) 4k model costs a whopping SEK 178,000, and the most expensive 8k model costs over half a million.
The massive textile or oak-clad part at the bottom houses high-class speakers, and in audio mode they automatically fold in front of the TV screen, which is also lowered to floor level. It’s very delicious, luxurious on a level all its own, and staggeringly expensive.
Bang & Olufsen Beovision Contour
If you still want Beovision television, but don’t want to pay as much for it as for a Tesla, there are alternatives. For example Beovision Contouran OLED TV in 48- or 55-inch format, with the screen embedded in a wide frame of either gray or gold-colored aluminum.
It then has the same stylish style on the speaker panel under the TV, either gray melange textile or oak panel. But here it sits where it sits. Without moving parts.
You can choose between wall mounting, table stand or floor stand, and have to pay between SEK 66,600 and 87,250 depending on size and design. Still not cheap, but less breathtaking prices.
