For a few months now, artificial intelligence has been making a lot of noise and seems to be the new fad of the tech giants. While we regularly hear about tools like ChatGPT or Dall-E 2 and Midjourney, today it is its usefulness in video games that is in question.
“The impact on game creation will be extraordinary”
Among the players in the industry most fervent about AI is Bobby Kotick, who recently expressed his enthusiasm on the subject to his teams.
As reported
my city, it was in a message sent to his staff that the CEO of Activision-Blizzard explained in particular that the impact of AI on society would be significant, comparing it to the impact that the first Macintosh had in his exit. He then claimed that he believed AI would have a profound positive impact on game development:
I don’t know to what extent people realize that much of modern AI, including ChatGPT, started with the idea of beating a game, be it Warcraft, Dota, Starcraft, Go or Chess. But what constitutes these great language-learning model AI technologies today started from the idea of beating a game.
And I think one of the things I’ve felt over the past year is the same feeling I had when I saw the first MacIntosh, which is that the impact of AI on society would be significant, both positive and negative. But for what we do, I think AI will have a profound positive impact on the things we can do in developing games for our players. It will allow us to do things that we have not been able to do for a long time.
The Guitar Hero franchise revolutionized by AI?
He goes on to discuss the Guitar Hero franchise, and the potential he sees in using AI for licensing:
You know, if you take the example of Guitar Hero, I always had this vision of what a new Guitar Hero product could be, but without the AI and without the processors built into phones, computers or consoles games that allow you to have the processing speed to enable AI, we’ve never been in a place where AI is going to have a practical reality and applicability for games until now. And I think that over the next five or seven years, the impact on game creation will be extraordinary.
While it’s pretty hard to imagine what Bobby Kotick has in mind regarding the use of AI in the Guitar Hero franchise, he seems very excited that it could be used for players to experiment with new things. .
Remember that the last major episode of the Guitar Hero Live license, released in 2015, was not a huge success, pushing Activision to shelve this hyper-popular franchise in the 2010s.
