Amazon according to a report by colleagues by AFTV News made a sweeping change for its Fire TV platform. Accordingly, apps for streaming players can no longer perform deep linking. In plain language, this means that apps can no longer directly call up content from other apps. This is primarily for applications such as B. Plex is a crucial factor.
Of course, Plex has many more functions, but it also allows you to act as a streaming aggregator, so you can go directly to a film or series on a streaming platform instead of digging through the menu there. Amazon apparently no longer wants to do this in this form fire tv see. Plex already displays a corresponding notice informing you that deep linking is no longer working.
Result: So you have to use the respective apps like Netflix, Amazon Prime Video, YouTube and Co. open again separately and call up the content manually. While Plex will survive this adjustment as it has far more features up its sleeve, things should look worse for streaming-only aggregators like JustWatch. They basically completely lose their point on the Amazon Fire TV. Basically, Amazon is now acting similar to Roku, which has always prohibited deep-linking.
Apple and Google, on the other hand, are currently continuing to allow deep linking on their streaming players and on Android TV / Google TV. With the adjustment, Amazon should aim to ensure that users spend more time on the home screen and take recommendations from the Prime ecosystem to heart.
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