The Municipality of Santa Fe, from Capital Activa, continues with the Awareness and dissemination workshops on artificial intelligence and its most popular applications for the generation of content oriented to digital marketing strategies. They are developed within the “Digitalize your business” cycle for entrepreneurs, businesses and MSMEs in the city, with the aim that they can incorporate different technological tools that allow them to improve their production, commercial and communication processes.
In two meetings, work was done on the generation of texts for postings on social networks and valuable content for current and potential customers, using the Chat GPT platform. In addition, she focused on the generation, editing and correction of images; presentations; logos; and videos using the free tools Canvas, LogoAI, ClipDrop, Scribble, and Studio-D. More than 180 people participated, including owners and representatives of companies, shops and enterprises from all sectors and areas of the city.
Within everyone’s reach
Facundo Grosso, deputy executive director of SME Digital Transformation of the municipality, explained that the workshops consisted of “publicize how artificial intelligence tools are used to generate images and iconographies that help enhance communication, sales and presence on social networks, such as logos, product images or advertising”.
In this sense, Grosso added that “technology brings the development of artificial intelligence that has been going on for several years. In recent times, they have gone viral and access to these technologies has become widespread, simplifying access and the possibility of generating content for anyone who has a computer or cell phone,” he explained.
In this sense, the official expanded that “taking these possibilities into account, from the municipality we make these tools available for all types of organizations, whether it is a small entrepreneur, a large company or an SME.” For this reason, he indicated that “companies of all kinds, including several commercial premises in the city of Santa Fe, but also entrepreneurs who are just starting up, were interested in the proposal. This is within reach of anyone who wants to start studying them to get the most out of them with the aim of boosting their business”, concluded Grosso.
