• Starbucks announces its new 11 certified Greener Stores in Colombia, with which it will seek to reduce global carbon emissions.

  • Starbucks together with Alsea wants to increase its revenue through its alliance of more than 20 years to jointly operate 2,000 stores worldwide by 2025, according to information from both companies.

  • Cinépolis reveals collectible figures to celebrate Disney’s 100 years where the dolls will be available along with the popcorn, as reported by users via Twitter.

The Barbie movie is about to premiere in Mexico and with it the magic of Mattel’s most famous doll reaches several brands to promote it. Starbucks launched a few months ago a drink based on the production of the screenwriter Greta Gerwig, which has become very popular on social networks.

Starbucks is always experimenting with new flavors to attract its customers, the drinks are specially designed for the Barbie brand, which have left great satisfaction among consumers, several have even uploaded videos to TikTok in which they talk about this drink and its pink color .

Since October of last year, Starbucks Coffee launched the drink ‘Barbie Cream’ and according to various reports on social networks such as Instagram and TikTokthis product has had very good sales, even the branch that sells it the most in Mexico is the one in the Aragón area in the Gustavo A. Madero mayor’s office.

Prices of the drink ‘Barbie Cream’ at Starbucks

His price ofThe ‘Barbie Cream’ drink ranges from 120 to 150 pesos, as this is determined by the size of the glass you choose to enjoy your product and to feel the magic in your mouth of the new Mattel doll movie.

Besides The flavor of ‘Barbie Cream’ is unique because it is made with: vanilla cream, 3 vanilla pumps, 3 raspberry pumps, half and half milkmixed pitaya and whipped cream with sprinkled pitaya, resulting in a special pink color.

Starbucks and its presence in the Mexican market

Starbucks has 763 branches in Mexico which are distributed in the 32 states of the Mexican Republic where it sells around 100 million cups of coffee a year, according to information from the company itself. Last year, the cafeteria had a great growth in sales in Mexican territory along with other brands such as: Vips y Chili’s, according to data from the cafeteria.

Last year, Starbucks reported net income of 814 million dollars where its sales increased by 19% with which they gradually recovered after losing money during the Covid pandemic. Likewise, the cafeteria increased its costs in drinks, justifying the losses that occurred during the confinement from 2020 to 2021.

Strong season in Starbucks sales

The United States company founded by Jerry Baldwin, Gordon Bowker and Zev Siegl, is characterized by launching new drinks according to the season, however, its great income is in the month of December, since its Christmas flavors have given big surprises to their clients along with the designs on the glasses according to the month of sowing, the company reports in its statistics.

In addition, Starbucks does not stop innovating with its different flavors and designs that attract its customers by analyzing the ‘Neuromarketing’ with which a study can be obtained to better position a product or service, satisfying the needs of each of the consumers of any company or brand.

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