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Kantar Millward Brown He has a study where he measures the brand value of luxury brands.
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Between Cristiano Ronaldo and Messi there is a dispute to see which of the two has more influence in the market.
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Vuitton is one of the leading firms in luxury brand value.
Cristiano Ronaldo, Lionel Messi y Louis Vuitton They are three references in the market that are not wasted and do state how important the communication of the luxury market with advertising has become.
The advertising helps these brands continue to dominate the luxury segment, which is measured by firms like Kantar Millward Brown.
“The global luxury goods industry, which includes beverages, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on the rise for many years. Although the technical term ‘luxury good’ is independent of the quality of the goods, they are generally considered goods at the higher end of the market in terms of quality and price,” he explains. Tugba Sabanogluanalyst of Statesman when presenting the previous study to subscribers of the platform.
Vuitton already chose
Louis Vuitton has already chosen the athlete with whom he continued advertising after an advertising piece in which he brought together Cristiano Ronaldo and Lionel Messi.
The famous luxury brand chose the soccer player who is one meter 70 meters tall and in the art that we see from the famous campaign the Argentine appears, apparently resting on some benches, while his feet rest on top of a wheeled suitcase from the brand, along to a soccer ball.
He also wears a Keepall and shoes as well as a suit from the brand.
This interesting piece makes Vuitton seem to have chosen the Argentine over Ronaldo, after the brand launched an advertising piece in the middle of the World Cup event in which the Portuguese appears alongside the Argentine.
The choice of the soccer player echoes the triumph that Argentina achieved in the last meeting of soccer teams, which has become a very important precedent for the Latin American soccer market.
For the new campaign, Vuitton commissioned the photographer Glen Luchford to create the campaign called “Horizons that never end”.
This choice of one Argentine footballer over another shows how important it has become for the luxury market to gain sports personalities, especially when they are gaining more and more followers.
There is even a study from the Faculty of Physical Education and Sport of the Charles University in the Czech Republic, where it was discovered that athletes have a greater influence on members of Generation Z than influencers.
The conclusion of the study is an important support for why we see advertising campaigns with personalities like Roger Federer, who became a benchmark for Rolex, making his performance in tennis become a sentence of what is important in sports and luxury for the world. consumer.
This campaign with an athlete in which Vuitton ended up working with Messi or Rolex has carried out various campaigns with Roger Federer are indications of how important the luxury market has become for the consumer and the necessary importance of these brands in this segment. through advertising.
Advertising continues to be a segment with a great impact on the market and has thereby led to a decisive growth in the capacity with which these products manage to attract the attention of audiences, following a very simple scheme and that is the identification with the market.
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