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Burger King, along with other brands, began to make use of artificial intelligence.
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As of today, China is the country where the companies with the highest number of patent applications for artificial intelligence products are located.
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In Mexico, at the end of 2022, there were just under 100 million people with internet access.
After firing its Community Manager, Burger King is now “testing” with Artificial Intelligence, thereby demonstrating that technology is not only advancing by leaps and bounds, but is also beginning to take on other dimensions.
With advanced technology and the consequent rise or growth of digital platforms, it is clear that, today more than ever, we have a great dependence on various tools, such as social networks, smartphones and, of course, the internet.
For example, Only in Mexico, according to a study carried out by the statistics platform, Statista, until last year there were just under 100 million people with an internet connection.of which a large percentage managed to connect to the network through their mobile device (smartphone), according to what is reported by a survey carried out by the National Institute of Geography and Statistics (INEGI).
Within this framework, we are talking about the fact that, in our country, the digitization process continues to advance and, with it, a greater dependence on technology is developing, which, for a few years, has been increasing as initiatives are developed. much more complex, such as the metaverse, NFT’s, and even the boom in artificial intelligence, which have greatly changed our lives… for better and for worse.
Even specialists predict that, For this year, the big bet and/or strategy of the brands is outlined towards the use of artificial intelligencefollowing the trend that was already being traced years ago.
In fact, Chinese companies have rapidly increased patent applications for artificial intelligence products in the past two years. According to information from LexisNexis PatentSightTencent and Baidu became the largest patent holders in machine learning and AI in 2021, each with more than 9,000 active patent families.
Burger King fires CM and now “tests” with Artificial Intelligence
For companies, currently, having a good Community Manager it is vital if what is intended is to gain presence and positioning in the digital section; However, we are talking about a profession that, in general, is not well paid. According to data from the job search platform, Glassdoorthe average salary of a Community Manager It is MXN$10,000 in Mexico.
Now, at a time when artificial intelligence continues to gain trend and relevance in the market, Burger King Colombia has made an important move in its staff, because, after firing its Community Manager, it has now begun to test how this technology would work to create various posts on social networks. Through a statement, the important fast food chain reported that as a result of the “great advances in technology and the millions of tools on-line to create content,” he decided to turn to a “smart new alternative” to replace his CM.
Undoubtedly, beyond what this fact may mean technologically, reality suggests that we are facing one of the most worrying movements, since it is no longer a simple initiative, but rather, now, this technology is supplying the functions that, regularly, a human fulfilled.
Now, we will see how this “strategy” works and, above all, doubts have begun to spread: will the same thing happen in other industries?
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