The sale price was not enough to compensate for its manufacturing cost and also the merchants did not obtain profits or cover the expenses, it was reported
For iProfessional
01/16/2023 – 9:04 p.m.
The SUBE card for public transport As of this Tuesday, it will have a retail value of 490 pesos at authorized points of sale.
Through resolution 2/2023 published in the Official Gazette, the card price update mechanism was modified, with the aim of guaranteeing its production and supply for all locations in the country where the card operates. Unique Electronic Ticket System in public passenger transportit was informed.
The new mechanism for updating the sale value to the public will consist of the cost of inputs for both plastic and technological components, infrastructure and process expenses, logistics management, taxes and the negative balance of the same and based on the evolution of the minimum tickets for the automotive passenger transport service of the Buenos Aires Metropolitan Area (AMBA).
In turn, the implementation of this new update scheme seeks to protect the value of SUBE and promote the care of it, given the lack of technological inputs that exists worldwide.
Expand the SUBE points of sale
Until now, the SUBE card had a price equivalent to five minimum AMBA tickets, that is, $175, and allows trips, with the emergency balance, for the equivalent of four minimum tickets, that is, $140. For this reason, there are many missing units, which generates an excess demand for plastic production above the number of average users.
In addition to that, the price of $175 falls short of covering the cost of an imported technological device, and on the other hand, the merchants do not make a profit and also do not cover the expenses. With this new calculation mechanism, it is estimated that the card’s points of sale will expand as it becomes a more attractive product to market.
Until now, the SUBE card had a price equivalent to five minimum AMBA tickets
Due to the variation in the price of the raw material used for the production of SUBE cards, together with the recent rate update in the negative balance, a change will be made in the card price update mechanism..
How to get a SUBE card
Currently, users can buy the SUBE card at authorized points of sale and also online from the official Government website, which allows access to the SUBE at an immediate withdrawal point, receive it at home, at a post office branch or at the SUBE Management Units that are in 48 locations around the world. the country.
Users can register their SUBE card on the same page, where they can manage the card and recover the balance in case of loss.
