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Within the creative market, events such as the Cannes Lions They have become benchmarks of the value of a good advertising idea.
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As Cannes Lionsa festival that has become strategic in the market are the awards Effie.
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There is a very important value in advertising ideas and it is the way in which they are managed before the consumer.
Cannes Lions announced to the mexicans that they will be of jurors Evaluating the pieces this 2023 and the action shows us how important creativity has become in moments of transcendence in which communication with the consumer becomes innovative.
In studies as “TV Advertising: Fact vs Fiction”28 percent of people said they consume ads because they are advertising categories that they previously selected, so there is a clear willingness to consume advertising campaigns.
Under this approach, the role of ideas and the importance of getting more and more involved in festivals that manage to innovate the industry are striking.
Mexico at Cannes Lions
The festival of Cannes Lions The jurors announced that on behalf of Mexico they will be evaluating advertising pieces and demonstrating the challenge that ideas have in being able to communicate strategically.
For this year’s 2023 edition, juries from countries such as Bolivia, Egypt, Honduras, Jordan, Saudi Arabia, Ukraine and Zambia were included for the first time, giving an account of the geopolitical approach that the creative meeting has this year and which coincides with the inclusion.
For the edition that will take place from June 19 to 23, 290 judges from 46 countries were included, with executives from new brands that were considered for this event such as Nedback, Kimberly.Clark, HSBC, Hulu, among others.
Regarding the Mexicans who will be evaluating pieces in Cannes, they are Samantha Hernandez, Chief Strategy Officer of GUT Mexico City. Together with Hernández, the category of Creative Data Lions will be accompanied by Ahmed Alsahhaf, CEO of MBC Media Solutions of Saudi Arabia; Elizabeth Rutledge, CMO of AMEX USA; Felipe Silva, Partner & Creative Director of GANA, Brazil; Irene Joshy, APAC Head of Creative, Kantar, APAC; Jatinder Singh, Global Head of Data & Analytics at Accenture, Global; Jocelyn Tse, Chief Strategy Officer and UM, Mainland China; Marie Clayton, Managing Director of Annalect, UK; Scott Pinkney, SVP, Executive Creative Director of Publicis Hawkeye, Canada and Sukesh Nayak, Chief Creative Officer of Ogilvy, India.
Lucia MendozaHead of Innovation and Design at Dentsu Creative Mexico is the other jury that will be representing Mexico in the evaluation of pieces in the Innovation Lions category together with Grace Francis, Global Chief Creative and Design Officer of WONGDOODY Global, among others.
In categories like Glass: The Lion for Change, Yeimi Ortiz “Mimo”Chief Creative Officer of DDB Mexico will be evaluating pieces together with industry personalities such as Tea Uglow, Founder of Dark Swan Institute Global.
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