Los tennis they have become an increasingly popular fashion trend all over the world. They are no longer just sports shoes, but are now considered a fashion item for any occasion.
The history of tennis shoes dates back to the 19th century, when they were created as sports shoes for playing tennis and croquet. They were designed to be comfortable and support the foot during the game. However, as time went by, sneakers evolved and became a fashion item and you can find a wide variety of brand options on the market today.
It should be noted that tennis is not only a fashion item, but also a culture. Collectors of this accessory are known as “sneakerheads” and have a passion for tennis. These fans often buy and sell limited edition or rare shoes at high prices.
The tennis sector has had a notable increase, since only in Mexico, eBay increased the sale of sneakers around 40 percent in the last two years, something that has been triggered by various factors such as the pandemic, the offers and the ease of buying a pair of sneakers that could be difficult to find in physical stores, it was also shown that the Mexicans are capable of paying up to $128,000 to obtain the best brands.
Celebrity and athlete sponsorship has had a notable impact on the mercado and has helped the growth and diversification of the industry. The participation of these brands in the most relevant tournaments is one of the main ways to increase their brand recognition, such is the case of Adidas and Nike who launched a strategic spot for the worldin addition to sponsoring the best players of the moment, Messi y Cristiano Ronaldo who are also one of the most followed celebrities on social networks.
What tennis brand leads in the market?
According to the reports of the companies themselves, Nike continues to be number one in this market worldwide, last year it was well above other brands, billing 29.1 billion dollars, in second place was the famous German company Adidas who also made a significant sum of money through the sale of sports shoes globally, pocketing around 13.1 billion dollars, while the rest of the competition in this market is far behind, where Sketchers is later. , Puma, Asics, Converse and Under Armour.
Nike, Inc. owns several brands, including Nike, Converse and Jordan, and the company is headquartered in Beaverton, Oregon, United States. Said firm is one of the most valuable sports brands, with a brand value of more than 30 billion dollars. Last year Nike, Inc. employed some 80 thousand people from around the world, many of whom were specifically located in North America.
Nike It is mainly made up of three commercial segments from which it generates its sales, such as footwear, clothing and equipment. Obviously the segment that sells the most is footwear, since it led the way in sales revenue.
